Focused on IP technology, Pocketnet Tech established its 3S brand for
surveillance in 2010. The company had large growth in 2009. With the
founding of a new division, it expects at least 70 percent sales growth
About 60 percent of company sales were generated from its own brand, with 40 percent
generated from OEM/ODM business. R&D makes up about 60 percent of personnel, with
20 to 30 percent of revenue invested annually toward R&D.
"Our systems are ready. Other than continuing to focus on markets in the mid-end, we
are targeting the high-end market this year," said Kevin Cheng, Sales & Marketing Director.
Europe, the Americas, the Middle East and China are its major markets.
STRATEGIES AND CORE COMPETENCE
PC-based software and sensor adjustment for cameras are its core technology. Currently,
the company offers 2-megapixel pan-tilt and mini dome network cameras. The cameras
offer 720p HD resolution and use dual streaming technology. Mobile 3-G surveillance is
available, with a customizable product design, system installation and different applications.
Video servers at D1 resolution are also offered.
In the future, the company's R&D will continue to advance. "We not only offer HD and
2-megapixel cameras with 720p resolution, but we also will launch 5-megapixel cameras
with 1080p resolution," Cheng said.
Backend devices will also be made more convenient for users with intelligent features,
such as face detection. The US will continue to be a major market.