With 15 years of experience in video surveillance technology,
EverFocus Electronics continues to grow. The company is
migrating toward IP-based technology from its strong background
in analog solutions. The U.S. is its biggest worldwide market. "We
are considered as one of the top eight companies in the U.S., with DVRs generating
the most revenue," said Andy Chen, Director, Brand Global Business Development.
Russia, Japan, Africa and the Middle East are also major overseas markets. In the first
quarter of 2010, the company already enjoyed 20 to 30 percent growth.
STRATEGIES AND CORE COMPETENCE
Brand recognition is important for EverFocus. "Branding helps distributors know
where to place our products in a competitive market," said Chen. "Currently we
are serving mainly the mid-end customers, and our goal is to serve the higher-end
Its 2010 product releases include HDcctv-compliant analog solutions, with HD
cameras and H.264 mobile DVRs. For network solutions, it also produced network
cameras, CMS and NVRs that comply with ONVIF and PSIA interoperability
EverFocus will consider ODM in the future, along with its own-brand sales.
Mobile cameras that are explosion-proof with GPS and Wi-Fi functions are in