With 15 years of experience in video surveillance technology, EverFocus Electronics continues to grow. The company is migrating toward IP-based technology from its strong background in analog solutions. The U.S. is its biggest worldwide market. "We are considered as one of the top eight companies in the U.S., with DVRs generating the most revenue," said Andy Chen, Director, Brand Global Business Development. Russia, Japan, Africa and the Middle East are also major overseas markets. In the first quarter of 2010, the company already enjoyed 20 to 30 percent growth.

STRATEGIES AND CORE COMPETENCE
Brand recognition is important for EverFocus. "Branding helps distributors know where to place our products in a competitive market," said Chen. "Currently we are serving mainly the mid-end customers, and our goal is to serve the higher-end market." Its 2010 product releases include HDcctv-compliant analog solutions, with HD cameras and H.264 mobile DVRs. For network solutions, it also produced network cameras, CMS and NVRs that comply with ONVIF and PSIA interoperability standards.

FUTURE OUTLOOK
EverFocus will consider ODM in the future, along with its own-brand sales. Mobile cameras that are explosion-proof with GPS and Wi-Fi functions are in development.