Ray Shine Video Technology, a video surveillance specialist, has more than 10 years of experience in designing and manufacturing analog cameras. Selling mainly through its OEM partners, the company also sells branded products. "Growth for 2009 was not largely impacted by the economic downturn," said Grace Chang, GM. "The company is expecting 20 percent sales growth this year." Focusing on high-end analog solutions, airports and seaports are its major verticals.

STRATEGIES AND CORE COMPETENCE
HD compression and decompression are its key strength. "We are strict on quality control. Maintaining our product's high quality help us avoid price wars," said Chang. R&D represents about 40 percent of the company's staff. "Our high quality and commitment to customer satisfaction match and exceed the quality requirements of OEM/ODM customers in Germany, the U.K., France, Italy, Switzerland, Canada, Japan and the U.S.," Chang said.

FUTURE OUTLOOK
In the future, Ray Shine will continue to develop high quality analog systems. It will also launch more network video products. "We are planning to release more IP solutions in the future, but our product focus is still analog systems," Chang said. Developing countries, such as China and India, will be the company’s target markets.