Founded in 1977, BrainChild Electronic has focused on the
production of industrial instruments for more than 30 years. The
company entered the security market in 2009 and remains true to
its philosophy of high-quality products.
Targeting the high-end market, its 2-megapixel network camera with real-time
streaming will be ready this month. The camera is suited for factories, office buildings
STRATEGIES AND CORE COMPETENCE
With a strong focus on R&D, BrainChild has dedicated more than 30 percent of its
staff to R&D. Both software and hardware are developed in-house.
Software development is its R&D strength. "We are good at developing video
surveillance total solutions. Our SDKs and APIs are well-documented and ready for
customers to integrate with existing systems," said Vic Liao, Sales Manager.
The company plans to complete its video product line with low-light and WDR
cameras, along with high-resolution cameras. "Video servers and NVRs will be
released," Liao said. "Intelligent features such as LPR and behavior detection will also
The U.S., Europe and China will be its target markets for 2010. "We will go through
our existing channels and explore more businesses," Liao said.