Founded in 1999, Camtron has been supplying quality cameras for
more than 10 years. Camtron products range from 600- and 690-TVL
cameras to megapixel network cameras and DNR/WDR cameras.
A 20-percent revenue decline was seen in 2009, due to the global
slowdown; sales from Asia and Latin America increased noticeably. Banking on technology
developments and emerging markets, the company expects a 15-percent revenue increase in
2010, targeting Europe, America and certain developing regions.
STRATEGIES AND CORE COMPETENCE
Camera customizations are the company's key strength. "Our experienced R&D team
allows us to provide tailor-made cameras to more than 100 companies," said Julie Bang,
ONVIF-compliant megapixel cameras and servers, cameras with video analytics such as
face detection, HD cameras with HDMI/HD-SDI output and wireless CDMA transmission
solutions are the company's main launches in 2010.
"Technology differentiates us. While we don't compete on prices by reducing features,
we make our solutions more affordable by outsourcing parts and sourcing components in
greater quantities," Bang said.
Competing with multinationals is no small feat for an SMB with limited resources. Bang
trusts, however, that Camtron will continue to stay ahead by developing multipurpose
products with differentiating features.