Spun off from Filtech Corporation in 2007, MicroDigital started its exports immediately, with Eastern Europe, Asia and the Middle East being its major markets. About 90 percent of MicroDigital's revenue is generated from its own branded products. Its latest products include DVRs with HDMI and VGA I/O transmission, 16-, 25- and 36-channel NVRs with real-time streaming, and CCD 1.3-megapixel cameras. A 30-percent sales growth rate is expected for 2010.

STRATEGIES AND CORE COMPETENCE
Encoding and decoding are the company's core technology. "We reduce image noise with software computations and hardware designs, and are able to offer supreme image quality with advanced features not seen elsewhere," said Jung-Soo Han, General Director. About 30 percent of the company's resources are dedicated to R&D, with an additional 5 percent added each year. "Quality control is important to us. Apart from the chipsets, our systems are developed and manufactured in-house," Han said. For its offerings to strike a good balance between cost and performance, the company is willing to sacrifice profits rather than making quality or functionality compromises. This year, MicroDigital plans to open a branch in Amsterdam for localized sales and services.

FUTURE OUTLOOK
"We will continue our analog technology developments; however, developing IP-based technology takes top priority." More storage solutions and 2-, 3- and 5-megapixel cameras will be introduced in stages.