Founded in 1999, Ronix launched its export business immediately. Currently, 90 percent of its sales were generated overseas, dominated by Germany, the U.S. and Japan.
Due to the global economic crisis, growth slowed for Ronix in 2009. This year, with a more comprehensive product line, the company expects growth of more than 50 percent, said In-Gyun Kim, President. The majority of sales were generated from its branded products, with the remaining portion generated from OEM sales.

STRATEGIES AND CORE COMPETENCE
Ronix specializes in ultra low-lux day/night cameras, with unique super D/N technology since 2001. With a strong focus in technology development, 30 percent of the company's staff work in R&D, Kim said. Its R&D spending makes up 15 percent of the company’s annual budget.
Another development emphasis is weatherproof cameras. The cameras are IP68-rated and include WDR, 3-DNR and day/night technology. In 2009, Ronix planned to expand market share worldwide. It is adopting the HDMI standard for its new products, which include an HD converter and analog viewer for full HD output, Kim said.

FUTURE OUTLOOK
Ronix is working on network cameras with SD resolution that can be restored to full HD, Kim said. It will launch 2-megapixel cameras that feature its in-house hardware and software.