Founded in 2004, Xrplus started its export business in 2007. The company supplies video surveillance solutions to more than 50
countries. Despite the downturn, Xrplus enjoyed a 40-percent sales increase in 2009, with Europe being its main market. In the U.S., 300-percent sales growth was seen compared to 2008. With new features in its recently launched DVRs, the company expects another 100-percent growth in 2010.
STRATEGIES AND CORE COMPETENCE
User-friendly features are evident. "Our solutions are not only suitable for professional
security personnel; users without any IT background can also operate the system with
ease," said Sarah Nam, Team Leader of Overseas Business. In 2010, Xrplus is offering 4-,
8- and 16-channel H.264 DVRs with simultaneous live-view and playback functions, 3G
surveillance, and D1 and 4CIF dual streaming and access authorization.
Growing needs for lower prices have been felt. "While we're targeting high-end
markets, we also want to make our products affordable to some mid-end segments,"
The company listens to its customers before deciding R&D directions. "Although pricing matters, we don't want to sacrifice the powerful features in our DVRs. We will keep good relationships with our customers and fulfill every one of their requirements. Customer satisfaction is our only concern," Nam said.