Founded in 1976, Kocom started its overseas business in 1980.
Its key offerings include home automation, video door phone and
video surveillance solutions. Today, Kocom exports to more than
100 countries. Europe, South America, Japan, India, Malaysia and
Thailand are its fastest growing markets. Most of Kocom's sales are generated from its
own branded products, constituting 15- to 20-percent growth in 2009. With growing
needs from the residential and retail sectors, Kocom is expecting another 20 percent in
STRATEGIES AND CORE COMPETENCE
Kocom targets different market segments with different products. Features not needed
by targeted customers are left out to keep prices competitive. "For example, tracking is
offered in solutions for European and US airports, whereas in India, only image recording
is required," said Chun-Ho Ko, Manager.
Software engineering is in Kocom's core, with its user-friendly GUIs and features.
"Kocom is not just a manufacturer but a service provider," Ko stressed. Green solutions,
such as LEDs for home systems, that consume less power are the company's latest focus.
Aiming to be one of the top 10 in the industry within two to three years, Kocom ensures
quality by developing everything in-house. More than 50 percent of the human resources
are dedicated to R&D. "We are working on even better software, easier than smartphone
interfaces," Ko said.