Pinetron, founded in 1999, is a specialized DVR developer. The company maintained 10-percent growth in 2009 and is expecting a 30-percent growth rate in 2010. With the Americas being its major OEM market, Pinetron sells its own branded products to Russia, Europe and South Africa.

STRATEGIES AND CORE COMPETENCE
Technology and quality are Pinetron's top priorities. "Quality assurance and software reliability are vital to us," said Michael Byun, Sales Manager. "To maintain our image, we thoroughly test our hardware and software offerings in-house to ensure they are completely bug-free." Keeping up with the latest, Pinetron's new DVRs have aesthetic design and can connect remotely to most smartphones, including Blackberry, iPhone, Windows Mobile, Symbian and Android. The company leverages market research to strike the perfect balance between price and performance when developing new products. "We need to know what price points are meeting customers’ needs, so we can offer them the most cost-effective solutions," Byun said.

FUTURE OUTLOOK
Business expansion is not without challenges. "With lower-cost Chinese products improving in quality, we are facing fierce competition. On the other hand, with our affordable prices, better designs, advanced software and overall reliability, we are confident in our offerings' differentiation and positioning," Byun said. IP-based developments, such as in mobile surveillance and wireless transmission, are also underway.