Xtron, founded in 2003, sees a good future for HDcctv as well as
the growing need for IP surveillance. Its export business generated
about 90 percent of its sales revenue. Roughly 20 percent of sales
were generated from branding and the other 80 percent was from
OEM sales. Europe, the Middle East and the U.S. are its major overseas markets.
In 2009, sales were affected by the global economic downturn, said James Shin, Sales
Executive MD. However, the company expects more than 30 percent growth this year,
due to the market rebound.
STRATEGIES AND CORE COMPETENCE
With an emphasis in HD analog cameras, Xtron develops its own camera boards,
firmware and performs image tuning in-house. Its HD product lines are widely used for
medical applications, residential and building security.
The company understands how to integrate CMOS technology for megapixel cameras.
" While focusing on analog cameras for the moment, we will continue to develop a
comprehensive product line, such as network cameras and underwater cameras," Shin
said. " We offer 5-megapixel cameras in Germany."
In the future Xtron will focus more on promoting its own brand, especially in India, the
Philippines, Singapore, Malaysia and Thailand. " Branding allows us to be able to control
our price and maintain our product quality," Shin said.
Despite fierce price wars, Xtron will uphold high production standards. " Ensuring
quality helps maintain long-term relationships with customers," Shin said.