Founded in 2002, Sunell Technology exports to more than 87 countries. The company's major markets include the U.S. and Europe, and banks, airports and city surveillance as its major verticals. "We work with Sony's sensor division and use CCDs in our megapixel network cameras," said Ann Wu, VP. The company's main products include box cameras, vandal-proof domes, IR domes, noiseless portable reflex cameras and megapixel PTZ cameras. The company mainly sells through its own brand, Sunell.

STRATEGIES AND CORE COMPETENCE
"With a good handle on 3A algorithms, we supply the market with the latest technologies such as low-lux, long-range IR, ultrahigh-resolution and sense-up cameras," Wu said. With more than 90 professionals on the R&D team, the company practices the rational unified process developed by IBM to ensure product quality. All products are designed and manufactured in-house with carefully chosen CCD and DSP components. "All of our products undergo ISO9001 and ISO14001 quality control, and are compliant with RoHS, CMA, FCC and CE requirements," Wu said.

FUTURE OUTLOOK
Sunell products are now ONVIF-compliant. "We also want to work with the PSIA so that our network cameras can be integrated with more solutions." The company will allocate more of its resources to software development as well.