Eversafe Elecotnrics was founded in 2002 and has been exporting
surveillance-grade lenses to more than 20 countries. In 2009, 90
percent of Eversafe's revenue was generated overseas. The U.S. and
Europe are its major markets, constituting about 50 percent of its overall sales.
EverSafe, the company's own brand, made its debut this year, targeting small domestic
STRATEGIES AND CORE COMPETENCE
Megapixel varifocal lenses and IR day/night varifocal board-mount lenses are
the company's key offerings in 2010. Every year, at least 30 percent of the revenue is
dedicated to R&D. The company also actively collaborates with local universities and
"Our reputation was earned through our high-quality products and good customer
services," said Allan Cai, GM. "With capable R&D personnel and well-trained employees,
our manufacturing process is efficient and yields less defective products."
In addition to furthering market penetration in the developed countries, Eversafe will
explore more new markets. Increased collaboration with international R&D teams will
also take place to increase product competitiveness.
"We want to extend our reach and create brand awareness, especially in the various
domestic markets and developing countries. South America, the Middle East, Southeast
Asia and Africa will be our key regions to watch in 2010," Cai said.