Eversafe Elecotnrics was founded in 2002 and has been exporting surveillance-grade lenses to more than 20 countries. In 2009, 90 percent of Eversafe's revenue was generated overseas. The U.S. and Europe are its major markets, constituting about 50 percent of its overall sales. EverSafe, the company's own brand, made its debut this year, targeting small domestic residential installations.

STRATEGIES AND CORE COMPETENCE
Megapixel varifocal lenses and IR day/night varifocal board-mount lenses are the company's key offerings in 2010. Every year, at least 30 percent of the revenue is dedicated to R&D. The company also actively collaborates with local universities and research facilities. "Our reputation was earned through our high-quality products and good customer services," said Allan Cai, GM. "With capable R&D personnel and well-trained employees, our manufacturing process is efficient and yields less defective products."

FUTURE OUTLOOK
In addition to furthering market penetration in the developed countries, Eversafe will explore more new markets. Increased collaboration with international R&D teams will also take place to increase product competitiveness. "We want to extend our reach and create brand awareness, especially in the various domestic markets and developing countries. South America, the Middle East, Southeast Asia and Africa will be our key regions to watch in 2010," Cai said.