Axview Technology launched its international business in 2007 and expects a 100-percent sales increase in 2010. Traffic monitoring, airports and chain stores are some applications for the company's solutions, which are deployed mainly in the U.S. and Europe. Coming from an analog background, Axview has moved into IP-based product developments. Its products not only include a complete lineup of analog cameras and DVRs, but also megapixel network cameras. "We developed our cameras with high-quality optical lenses, enabling superior image quality even under insufficient light," said Hazel Chen, Overseas Marketing Manager.

STRATEGIES AND CORE COMPETENCE
Reliable product performance has enabled the company to grow. The company targets the mid- to high-end market with solutions that use Sony's and Hitachi's chipsets. Service is key to establishing overseas markets. "Although we don't have overseas offices, we provide good after-sales services despite time differences," Chen said. "If customers want, they can test all of our products to make sure they are of high quality." The company joined the ONVIF for compatibility to standards and protocols.

FUTURE OUTLOOK
With solid experience in the domestic market, Axview aims to offer total solutions to its international customers. "We will continue our training and investments in R&D, sales, marketing and management to offer quality products and better services to our customers," Chen said. IP-based technology will be the company's R&D focus, apart from its continuous analog development.