Founded in 1999, Minrray Industry expanded internationally in 2007, with significant domestic business. With 10 years of experience, the company enjoyed 40-to 45-percent growth in 2009, selling to the U.S., Europe and Southeast Asia. Apart from OEM and ODM, the company also markets its own brand products. Analog PTZ cameras and radio conferencing cameras are the company's main products. "PTZ and HD cameras are our strength," said Jacy Xia, Marketing Manager. "Our PTZ cameras are especially popular in European countries such as the U.K."

STRATEGIES AND CORE COMPETENCE
Differentiation keeps Minrray competitive. "We don't produce simple cameras with the usual designs," Xia said. "We target the high-end market but with affordable prices." "An experienced R&D team and mature manufacturing build our success," Xia said. "All our products go through thorough quality checks."

FUTURE OUTLOOK
"To further improve our solutions, we listen to customer feedback to respond to market changes," Xia said. "Our R&D team also works closely with top companies in China and overseas partners, who advise us on better system design." Apart from developments in HD, intelligent and IP-based video surveillance, Minrray will make its product line more comprehensive. "With more investments in R&D, sales, marketing and management, we're expecting another 40-percent sales increase in 2010."