Established in 1999, Jing Hua Long Safeguard has experience in
high-end applications domestically, including military, telecommunications
and upscale residential communities. "Jing Hua Long maintains
the largest market share in intrusion systems for the Chinese telecommunications
industry," said Richard Lee, Sales Director.
Overseas markets originally accounted for the majority of sales but have waned due to
the economic downturn. Domestic demand has picked up and become the biggest revenue
generator since 2007, currently making up roughly 70 percent of sales.
For its OEM/ODM business, Jing Hua Long's main markets are Europe and Southeast
Asia, with expansion to Brazil and Eastern Europe planned for 2010.
STRATEGIES AND CORE COMPETENCE
With more than 20 patented products, Jing Hua Long solutions suit regional differences
and specific applications. "The Association of Southeast Asian Nations provides
an untapped market with a population of about 1 billion,” Lee said. "Malaysia holds the
The company will expand its portfolio for more applications, such as manufacturing and
pharmaceutical factories. The company has also increased its branding efforts in Southeast
Asia. In addition to brand expansion, 24/7 support and service centers will be established.
"A manufacturer's understanding of local needs should not depend solely on local
partners," Lee said. "Combining accumulated technical experience and increasing research
efforts are key factors to penetrate a market."