Founded in 1958, LG Electronics serves as a global leader in
consumer electronics. LG Electronics Security, a division of LG,
worked through the global downturn with a market planning
division to support its sales division with market analysis. " LG is putting new resources
into the security division aggressively, to pull out potential or reduced demands of the
market," said Silas Choi, Senior Manager of Overseas Marketing.
STRATEGIES AND CORE COMPETENCE
Despite the crisis, LG devotes itself to developing high-end technology. " Our security
lineup is in the middle of being completed, and LG is ready to provide total high-quality
solution to our customers," Choi said. " LG makes its own image-processing chips and
image signal processors. We can apply various adaptable technologies to supply security
solutions to our customers."
Its high-resolution camera with 650 TVLs will be launched. A 1/2-inch CCD camera
with built-in IR LEDs is tailored to environments with low illumination, Choi said.
In response to the IP trend, LG launched H.264 cameras. " Video content analysis and an
image management system are also installed in these models," Choi said. " We'll launch
our hybrid DVRs in 2010 with network cameras."