APRO Technology has provided video surveillance equipment
since 1995, including dome cameras, bullet cameras, box cameras,
PC-based NVRs and LCDs. Its cameras have unique mechanisms
for easy installation, featuring cable-managed concealed brackets for
maintenance. Affected by the recession, APRO experienced a sales drop. " The Russian
market was influenced the most by the economy in 2008, but business has picked up
now," said Paul Yoo, Sales and Marketing Manager.
STRATEGIES AND CORE COMPETENCE
APRO's cameras feature customized three-axis cable-managed brackets and
wall-mounted brackets for dome cameras, which not only prevent cables from environmental
hazards but also are aesthetic. “We were the first to design a cover for dome
cameras,” Yoo said. With significant improvements in Chinese products, APRO believes
product competition will only get more intense.
APRO is optimistic about 2009, and is expecting 11-percent revenue growth. The company
was listed on the KOSDAQ stock exchange in June 2009 and acquired a DVR company four
months ago. " We will have our own DSP in 2010 and launch a full line of speed domes and
IP modules, " Yoo said.