Digi-IT started out with DVR boards in 2001 and has expanded
into hybrid products. As a niche player with great potential,
Digi-IT supplies PC-based DVRs, video servers, software and
accessories to the market. The company's sales regions include South Africa, Russia,
the Middle East, the U.S. and the U.K. Despite weaker demand in the U.K. due to the
economic downturn, it is preparing for product releases and new customers for 2010.
STRATEGIES AND CORE COMPETENCE
Digi-IT devoted itself to IP seven years ago, which has heated up since 2007. The
company believes video content analytics (VCA) are vital, embedding its network
cameras with its own VCA. " We also cooperate with system integrators to provide a
total solution for our customers with a
good price-performance ratio," said M.Y.
While it faces cutthroat price competition
from Chinese manufacturers, the company
has superior offerings. " People choose
Digi-IT for our better system performance," Shin said.
Digi-IT is optimistic about 2010. " We will
fortify our product integration, NVR and
IP hybrid products," Shin said, along with