Digi-IT started out with DVR boards in 2001 and has expanded into hybrid products. As a niche player with great potential, Digi-IT supplies PC-based DVRs, video servers, software and accessories to the market. The company's sales regions include South Africa, Russia, the Middle East, the U.S. and the U.K. Despite weaker demand in the U.K. due to the economic downturn, it is preparing for product releases and new customers for 2010.

STRATEGIES AND CORE COMPETENCE
Digi-IT devoted itself to IP seven years ago, which has heated up since 2007. The company believes video content analytics (VCA) are vital, embedding its network cameras with its own VCA. " We also cooperate with system integrators to provide a total solution for our customers with a good price-performance ratio," said M.Y. Shin, President. While it faces cutthroat price competition from Chinese manufacturers, the company has superior offerings. " People choose Digi-IT for our better system performance," Shin said.

FUTURE OUTLOOK
Digi-IT is optimistic about 2010. " We will fortify our product integration, NVR and IP hybrid products," Shin said, along with total solutions.