Well into its 10-year operation, Pinetron devotes its R&D team to DVR
technology. " While Pinetron did feel the impact from the economic
crisis in our Russia and European markets, we took advantage of
recovery in other markets," said Michael Byun, Sales Manager. " Most
DVR manufacturers encountered some difficulties, but we expect revenue growth of about
30 to 35 percent compared to last year."
STRATEGIES AND CORE COMPETENCE
Pinetron prides itself on R&D and product quality. " Our GUI is tailor-made for customers,
and our users are satisfied with our product stability, " Byun said. " Our key product for 2009
was our first H.264 DVR with mobile-phone viewing and a quick setup menu. Since touch
is a trend, the DVR also deploys touch buttons for practical use and aesthetic design."
In the face of Chinese competition, Byun believes Korean products represent quality,
dedication and improved technology. " For product selection, stability is a key factor for
customers," he said.
Pinetron is optimistic about the coming year. " Revenue has grown continuously at 20
to 30 percent per year for the past few years," Byun said. " We have accumulated many
resources and customers in the business, and we brainstorm about matching customer
needs to product designs."