Established in 1989, IDTECK offers advanced RFID and biometric systems. It has survived the financial crisis with no slump in sales. The company enjoyed strong demand from overseas markets, including the Americas, Asia and EMEA " Our ODM makes up about 10 to 15 percent of IDTECK’s total revenue," said Jessie Oh, Global Marketing and Planning.

STRATEGIES AND CORE COMPETENCE
Positioning itself as a one-stop solution provider, " IDTECK is currently expanding its business as a system integrator," Oh said. Due to the recession, IDTECK focuses on enhancing existing products with better stability. It will launch IP and multicore solutions in 2010. The company will not compete in price wars with Chinese manufacturers, but adopt a total system approach. " Single third-party products cannot perform full functions, compared to existing IDTECK products," Oh said. Extensive customer services and e-training are another differentiation. " IDTECK's website supports 24 hours after-sales service and has online resource center for technical support," Oh said.

FUTURE OUTLOOK
It will open a European branch in 2010 for timely local support. IDTECK is also adapting to emerging markets. " IDTECK is in the progress of setting up a Spanish Web page and is planning on expanding in the Russian market," Oh said.