Established in 1989, IDTECK offers advanced RFID and biometric
systems. It has survived the financial crisis with no slump in sales. The
company enjoyed strong demand from overseas markets, including
the Americas, Asia and EMEA " Our ODM makes up about 10 to 15
percent of IDTECK’s total revenue," said Jessie Oh, Global Marketing and Planning.
STRATEGIES AND CORE COMPETENCE
Positioning itself as a one-stop solution provider, " IDTECK is currently expanding
its business as a system integrator," Oh said. Due to the recession, IDTECK focuses on
enhancing existing products with better stability. It will launch IP and multicore solutions in
The company will not compete in price wars with Chinese manufacturers, but adopt
a total system approach. " Single third-party products cannot perform full functions,
compared to existing IDTECK products," Oh said.
Extensive customer services and e-training are another differentiation. " IDTECK's website
supports 24 hours after-sales service and has online resource center for technical support,"
It will open a European branch in 2010 for timely local support. IDTECK is also adapting
to emerging markets. " IDTECK is in the progress of setting up a Spanish Web page and is
planning on expanding in the Russian market," Oh said.