HDPRO has been committed to providing reliable products since 1995, with high quality and affordable prices. It makes cameras, LCDs and DVRs. " We don't want to make low-end cheap products which negatively affect brand image," said Michael Kim, Overseas Sales Department Chief. While the recession hurt HDPRO’s US and European markets, it increased overseas OEM / ODM orders due to local channel efforts.

STRATEGIES AND CORE COMPETENCE
HDPRO's cameras portray practicality and aesthetics. Its camera housing designs are user-friendly and support easy installation. An anti-cobweb camera holds international patents and is popular in Italy. " We installed a device to release a high-frequency sound, which keeps spiders away from the camera," Kim said. Its latest 3-D DNR chipset shows bright images with reduced noise in complete darkness without IR, highlighting the company's practical focus. Aesthetic design is also key. " We hide the IR lights behind two side mirrors of the camera,” Kim said. " This allows the camera to blend in with the indoor design."

FUTURE OUTLOOK
HDPRO believes the world market will pick up in 2010. " Brazil, Russia and China are places of great potential," said Kim. " Although these emerging markets are not established, we’re prepared to form partnerships now, before we lose opportunities in the future."