HDPRO has been committed to providing reliable products since
1995, with high quality and affordable prices. It makes cameras, LCDs
and DVRs. " We don't want to make low-end cheap products which
negatively affect brand image," said Michael Kim, Overseas Sales
While the recession hurt HDPRO’s US and European markets, it increased overseas
OEM / ODM orders due to local channel efforts.
STRATEGIES AND CORE COMPETENCE
HDPRO's cameras portray practicality and aesthetics. Its camera housing designs are
user-friendly and support easy installation. An anti-cobweb camera holds international
patents and is popular in Italy. " We installed a device to release a high-frequency sound,
which keeps spiders away from the camera," Kim said.
Its latest 3-D DNR chipset shows bright images
with reduced noise in complete darkness without IR,
highlighting the company's practical focus.
Aesthetic design is also key. " We hide the IR lights
behind two side mirrors of the camera,” Kim said. " This
allows the camera to blend in with the indoor design."
HDPRO believes the world market will pick up in 2010. " Brazil, Russia and China are
places of great potential," said Kim. " Although these emerging markets are not established,
we’re prepared to form partnerships now, before we lose opportunities in the future."