Established in 1997, IDIS has delivered security technologies with
its DVRs, seeing it through the economic slump. " Our 2009 growth
rate is lower than before, but the domestic market grew 10 percent,"
said Andrew Myung, GM of Overseas Sales and Marketing. The
company benefited from its overseas markets, bringing in about 80 percent of its revenue
from the U.S. and Europe, with the remainder from the Australia and Asia markets.
STRATEGIES AND CORE COMPETENCE
To be more competitive, IDIS designs its own DSP for its H.264 products. " DSPs ensure
cost efficiency, which attract more customers in new market segments," Myung said. " It
ensures the ability for further integration with reduced cost."
IDIS is focused on IP. With megapixel cameras, central management software,
stand-alone DVRs, hybrid DVRs and PC-based NVRs, IDIS strengthens its product
lines to provide total video solutions. This
complete offering helps the company ward off
its challengers in China “We do see the huge
potential of Chinese manufacturing," Myung
said. " With enormous improvements, Korean
companies need to enhance their technological
IDIS is prepared for the future, armed with
core technologies such as image processing,
networking and data processing.