Nextchip, a provider of semiconductors for video since 1997, offers H.264 compression products. Its imaging sensors and video decoders resulted in positive revenue for 2009, despite the economic recession. The company's H.264 products strengthen its reach into mid-to high-end markets with tailor-made models.

STRATEGIES AND CORE COMPETENCE
" We're an H.264 and total solution provider," said K.S. Kim, President. This year, Nextchip launched its H.264 product line, which offers improved compression rates of up to 8 megabits per second. The company focuses on intelligent network camera solutions, with motion detection and object tracking. Nextchip's complete product lines are suited for cameras and DVRs. To combat competitive prices from China and Taiwan, Nextchip incorporates quality and reliability into its products." Our products are designed according to customer needs, and our strong marketing plan also makes us stand out," Kim said. " Korean manufacturers need to be more aware of the China threat. "

FUTURE OUTLOOK
Nextchip has relatively few competitors for H.264. " With our innovation and customer support, we are not afraid of threats from other international brands," Kim said.