HID Global Delivers First Gift Card Issuance Project to Major Retailers in Korea
Source: HID Global
Date: 2011/03/08
HID Global, trusted leader in solutions for the delivery of secure identity, today announced that it has introduced a pilot digital gift card issuance project at two Korean retail giants, Home plus and Shinsegae E-mart, utilizing HID’s FARGO HDP5000 high-definition printer/encoders. With the HDP5000, the two retailers can now brand and customize gift cards for corporate customers and individuals, adding a level of personalization not available with conventional paper gift vouchers. The digital issuance of cards enables individuals and companies to create custom card designs using their own images, logos, personalized messages and other branding on the card.
“The on-demand digital gift card issuance program offered by HID Global helped us develop a unique differentiation strategy. Unlike paper gift vouchers, the digital gift cards are 100[[]%] personalized, providing consumers with a customized experience and instant gratification,” said Min-jung Lee, Team Manager, Corporate Business Division, Shinsegae E-Mart.
Opened New Markets for Increased Revenue
Facing Korea’s notoriously saturated consumer goods market and fierce competition, HID’s personalized gift card issuance solution has emerged as a significant revenue growth vehicle for the two retailers, opening up a new pre-paid gift card market in addition to credit cards and cash as conventional modes of payment. The retailers’ digital gift cards also had the capability of unlimited recharging and offered special discounts at franchise stores that prompted repeat purchases.
As of today, 250 FARGO HDP5000 card printers are deployed at Home plus and Shinsegae E-mart stores, and the digital gift card issuance pilot resulted in record-breaking sales, with triple digit growth over last year for Home plus during the 2010 Korean Thanksgiving season.
“With HID’s digital gift card issuance solutions, we boosted online affiliated cards purchases, and many of our customers were impressed by this concept,” said Chang-moog Cho, Team Leader, Planning & Strategic Team (Gift Voucher), Samsung Tesco Co. Ltd (Home plus). “For example, some company executives created tailored messages like ‘Happy Thanksgiving!’ on customized cards and distributed them to employees. The solution helped us achieve 200[[]%] growth during the 2010 Thanksgiving season."
“This is the first time a digital gift card issuance project has been implemented in Korea or in Asia as a whole, and HID Global is pleased to be selected by Home plus and Shinsegae E-mart for this critical project,” said Kenneth Cheung, Director of Sales, Secure Issuance in East Asia with HID Global. “The two retailers evaluated several vendors and ultimately selected HID’s solutions because of the superb printing quality of FARGO HDP 5000 printers and in-country technical support. The successful deployment demonstrated our continued Genuine HID? commitment to quality and service.”
Home plus and Shinsegae E-mart are currently the country’s top two retailers, followed by Lotte Shopping and Walmart, operating a combined 241 hypermarkets and 262 express stores nationwide.
More News
- HID Global Enhances Safety and Facilities Management at National University of Singapore Suzhou Research Institute
- HID Global pivCLASS MultiPACS Software Simplifies Federal Identity Provisioning Across Large Operations with Multiple Access Control Systems
- HID Global pivCLASS MultiPACS Software Simplifies Federal Identity Provisioning Across Large Operations with Multiple Access Control Systems
- HID Global Acquires Biometric Leader Lumidigm, Enhances Authentication Portfolio
- HID Global Increases Campus Safety and Security at Academy of Art University in San Francisco
- HID Global Improves Classroom Attendance at Dayton Public Schools While Increasing Campus Security and Safety
- HID Global Announces Top 2014 Secure Identity Trends
- HID Global Announces Top 2014 Secure Identity Trends
- HID Global Acquires IdenTrust to Expand Its Leadership Position in Secure Identity Solutions
- HID Global Optimizes Channel Model to Extend the Performance and Value of Genuine HID Products and Solutions for Customers Worldwide
- HID Global Opens New World Headquarters and North American Operations Center in Austin, Texas
- HID Global Enhances Proven FARGO Direct-to-Card Printer Line with Built-in Encoding, Faster Speeds and Optional Wi-Fi
- HID Global and Tyco Security Products’Software House Join Forces to Deliver the Industry’s First FICAM-Compliant Solution for End-to-End Physical Access Control
- Ireland Rolls out Newly Designed Secure Electronic Passport
- HID Global Joins Secure Identity Alliance to Accelerate Adoption of Secure Government ID Solutions
- HID Global Fuels Adoption of Layered Authentication Solutions to Protect Online and Mobile Banking Transactions
- HID Global Awarded Several New Gesture-based Access Control Patents That Increase Privacy, Security and Convenience When Using Smart Cards and Smartphones
- HID Global Selected as Prime Contractor for U.S. Citizenship and Immigration Services (USCIS) Permanent Resident Card – U.S. “Green Card” Program
- HID Global’s Networked Access Control Solution Helps Build Streamlined System for Access to Shared and Temporary Offices
- Oberthur Technologies Partners with HID Global to Carry Seos Digital Keys on NFC SIM Cards for Mobile Access
- Assa Abloy/HID partners with Oberthur to enhance NFC-enabled SIM card security
- HID Global Awarded Intergraf’s Prestigious “Security Printer” Certification
- HID Global Appoints Rob Haslam as Vice President of Government ID Solutions to Drive Future Growth in Citizen and National ID Programs
- HID Global Drives Initiative for Partners to Develop NFC Trusted Tag Applications
- HID Global Drives Initiative for Partners to Develop NFC Trusted Tag Applications at RFID Journal Live! 2013
- HID Global Unveils Its New Instant Financial Issuance Printer for Seamless Migration to EMV Payment Cards
- HID Global Showcases Its Industry Leading Portfolio of Secure Identity Innovations at Cards & Payment Asia 2013
- HID Global’s iCLASS Seos Credential Wins SESAMES Award at CARTES Asia 2013
- HID Global Introduces Best-in-Class Features to the Industry’s Leading Retransfer ID Card Printer
- HID Global to Showcase Its Secure Identity Innovations at CARTES Asia 2013
- HID Global Introduces The SlimFlex Laundry Tag to Its Industry-Leading Portfolio of RFID Tags
- HID Global Unveils Turnkey ActivID Appliance Solution for Strong and Versatile Authentication
- HID Global’s Chief Technology Officer Shares Projections for Top Secure Identity Trends of 2013
- HID Global and BehavioSec Join Forces to Add New Layer of Protection to Fraud Detection System
- Contactless card reader speeds up medical access
- HID Global Enhances the Overall Security for the Largest Transformer Manufacturer in China
- HID Global gets a new reseller for visitor management software
- HID Global Acquires Codebench to Provide Complete Access Control Solutions for HSPD-12/FIPS-201 Compliance
- HID Global Wins Two Major Industry Awards in China
- HID Global and Dell Combine Technologies to Deliver Solutions in the Healthcare Industry
- HID Global Brings Genuine HID Technology? Benefits to ASSA ABLOY’s Aperio? Wireless Lock Family
- HID Global’s RFID Technology Enables Waste and Recycling Industry to Increase Waste Collection Efficiency
- HID Global’s iCLASS SE Platform Enables Developers To Build Innovative Solutions For Applications Using Smart Cards and NFC Smartphones
- HID adds NFC-enabled reader module to iCLASS SE platform
- HID Global Launches Integrated Laser Engraving and Color Printing in an Industrial Card Personalization System for High Security Government-to-Citizen ID Programs
- HID Global Unveils Trusted Cloud Service for Creating and Tracking NFC Tags Used to Manage the Internet of Things
- HID Global Adds Best in Class Visitor Management to Genetec’s Access Control System and Unified Security Platform
- HID Global Completes One of the Largest Access Control Deployments in China at Anhui Wantong Expressway Building
- HID to establish new operation center in Texas
- HID Global’s Industry and Logistics Solution Combined with NFC Revolutionizes The Wine Production Industry
- HID Global Launches ActivClient Mobile Software Development Kit for iOS To Help Secure Sensitive Data on iPhones and iPads
- HID Global’s New iCLASS Seos Wins ASIS 2012 Accolades Security’s Best Award
- HID Global Expands iCLASS? SE Platform with iCLASS Seos? Cards and Open Supervised Device Protocol (OSDP) Support
- HID Global Launches Secure Identity Services, Industry’s First Comprehensive Offering For Credential Provisioning and Management, From Card Badges to NFC-Enabled Smartphones
- HID Global Partners with RedCloud in Reseller Agreement for EasyLobby Secure Visitor Management Software
- HID Global Announces New OMNIKEY? Contactless Dual Frequency Reader For Integration Into Printers and Single Sign On (SSO) Solutions
- HID Global Expands its Portfolio of Converged Logical and Physical Access Solutions with Latest Addition to Its Line of Crescendo Smart Cards
- HID Global Outlines Key Trends Shaping Future of Government and National ID Card Industry
- HID Global’s Networked Access Control Solution Safeguards University Hospital in China
- HID Global Achieves ATEX Certification That Enables Process Automation and Identification for Metal or Non-Metal Assets in Explosive Environments
- HID Global Unveils Breakthrough Innovations for Creating, Using and Managing Secure Identity at Security 2012
- HID Global’s FARGO? HDP5000 Printer/Encoder Selected by U.S. Department of Defense (DoD) for Common Access Card Program
- HID Global Ships Over 150 Million eID Solutions, Demonstrating Worldwide Adoption of Its Secure Contactless Technology
- HID Global Debuts One of The Smallest RFID Glass Tags That Delivers Industry Leading Performance
- HID Global Debuts One of The Smallest RFID Glass Tags That Delivers Industry Leading Performance
- HID Global Introduces The Industry’s Most Customizable Platform That Brings Intelligence to the Door for Advanced Access Control Systems
- HID Global FARGO? Printers/Encoders Chosen by AwardWallet for Consumer Loyalty Program Management Service
- HID Global’s Access Control Solutions Increase Security at Major Power Plant in China
- HID Global Acquires EasyLobby For Secure Visitor Management Solutions
- HID Global Appoints Simon Siew as Managing Director for Asia Pacific Region
- HID Global Launches Next Generation Access Control Readers and Contactless Smart Cards
- HID Global Showcases Advanced Printing and Encoding Solutions at Cards Asia 2011
- HID Global and ActivIdentity Showcase Innovative Authentication and Credential Management Solutions at CARTES Asia 2011
- HID Global Facilitates Secure Network Access For More Than 85,000 U.S. Government Employees
- HID Global Extends Partnership with CALMS Technologies to Deliver Converged Solutions in Asia Pacific
- HID Global Simplifies China Unicom’s SIM Card Issuance Process
- HID Global Delivers Innovative Embedded Solutions and Services for e-Government, Cashless Payment and Ticketing at CARTES & IDentification 2010
- HID Global Launches Unique Portfolio of Services for Device Manufacturers and Developers
- HID Global and Sony to Form Alliance to Create Contactless Smart Card Readers for the Global PC Market
- HID Global Establishes Initiative for Third-Party Product Developers to License Its Trusted Identity Platform (TIP)
- HID Global Announces Agreement to Acquire ActivIdentity
- HID Global Speeds Cashless Payment and Ticketing System Development with New veriCLASS Embedded Reader Platform
- HID Global Extends Options for Migrating to High-Frequency (HF) Access-Control Readers and Credentials
- HID Global Adds MIFARE DESFire EV1 Card, Broadening Access Control Options Across Wider Range of Applications
- HID Global and UPM Raflatac Announce Worldwide Technology License Agreement for RFID Sealing Label Technology
- HID Global Extends its Leadership in Access Control to Enable Secure Print Authentication Solutions
- HID Global Drives Innovation in Physical Access, Logical Access and Secure Issuance Solutions for Key Vertical Markets at Security 2010
- HID Global Extends its RFID Tag Portfolio with New Solutions for Industrial and Logistics Applications
- HID Global Introduces Industry Leading identiCLASS e-ID Embedded Reader Platform
- HID Global Surpasses 100 Million Milestone for e-Government Inlays and Prelaminates Shipments Worldwide
- HID Global Drives Innovation in Logical Access Solutions for Key Vertical Markets at Identity Access Management 2010
- HID Global and Inside Contactless Turn NFC Mobile Phones into Secure ID and Access Devices
- HID Global’s OMNIKEY(R) 6221 USB Reader Combines Flash Memory with Contactless Smart Card Technology to Improve Mobile Data Security