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Video-analytic startups: what they intend to change in traditional security

Video-analytic startups: what they intend to change in traditional security
Here's a closer look at some of the promising video analytic startup firms and what they offer.
The goal of several startups in the video surveillance and analytics segment revolves around reinventing how security personnel and safety resources are allocated in the public safety and corporate security industry. Here we present views from some of the popular startups on how they see their role in the security sector.


Scott Sieracki, Chief Sales and Marketing Officer, Davista explained that his company's flagship solution, Heimdall, combines multiple data sources and uses predictive and prescriptive analytics and artificial intelligence to inform and dynamically deploy physical security personnel, assets, and technologies.

"This approach allows security and law enforcement teams to automate their processes and maximize their teams' effectiveness, optimize patrols and guard tours, and increase proactive capabilities," Sieracki said. "Our platform automatically deciphers and operationalizes multi-source past, present, and future data and provides our customers the ability to perform both long-term strategic planning and day-to-day operational decision making. Additionally, customizable data visualization and reporting tools enable pattern and trend detection that empowers customers to take prescriptive action."

Sieracki added that his goal is to help security leaders and law enforcement personnel be more effective and efficient by providing intelligent data points and automating daily operational activities using artificial intelligence.

"With Heimdall, our customers have achieved significant awareness levels when responding to an incident and an overall reduction in risk and incidence levels, resulting in increased organizational security focus, efficiency, performance, and safety," Sieracki continued. "Agencies have also experienced considerable time savings because officers can be directed to the areas that systems see as most problematic at that given time. The Heimdall platform automatically adjusts patrol or security strategy based on newly detected and emerging hot spots or potential risks."


Viisights works in the field of behavioral understanding systems for real-time video intelligence. The company provides AI-powered behavioral understanding systems for safe and smart cities, enterprises, campuses, banks, financial institutions, critical infrastructures, transportation hubs, and for shared and autonomous mobility.

According to Asaf Birenzvieg, CEO of the company, Viisights' mission is to leverage artificial intelligence technologies that facilitate human-like pattern prediction to create fully autonomous video intelligence systems.

"Viisights harnesses the power of artificial intelligence to bring behavioral understanding to video surveillance and practically to every video stream," Birenzvieg explained. "Our flagship product, Viisights Wise, addresses a wide range of applications, including violence and weapon recognition, context-related suspicious activity recognition, crowd behavior, and social-distancing, traffic monitoring, indoor and outdoor safety (including fire and smoke detection), and resource optimization."

Rhombus Systems

Rhombus Systems provides much more than analytics - cloud-managed video security and IoT sensors for enterprises to better manage their physical spaces. Their solution is plug and play, eliminating the need for complicated hardware like NVR's or servers.

"For customers, we allow them to manage all of their cameras and sensors in the cloud across multiple locations without the need for complex hardware infrastructure," said Garett Larson, CEO of Rhombus Systems. "We simplify the entire management of the system and make it easy for everyone in the organization to use. Previously, our customers often had on-premise solutions that each had to be managed onsite. If an NVR failed, it would take down the entire system and be an expensive upgrade."

The company's video analytics offerings provide actionable analytics such that data extracted from the video (e.g., unique visitor counting) can be used for operational decisions within the business. This is a new area for a lot of their customers and something that excites them about the future of the overall technology.


The number of startups in this sector continues to increase at a rapid pace. The three companies mentioned here don't represent the entire community. However, a pattern that emerges from the comments they have provided is that customers want more from the video than something that is recorded and deleted.

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