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3D people counters make a significant breakthrough for retail

3D people counters make a significant breakthrough for retail
Retail solutions have relied heavily on analytics to provide valuable customer data that can improve business. People counting technology is one of the useful tools store owners employ to help estimate trends of attendance, evaluate effectiveness of promotions and activities, as well as allow for better placements of products.

Now, 3D people counters are making their way into retail solutions to provide more precise data. Compared to 2D people counting technology, 3D people counters are able to calculate depth with its double lens, meaning it can count children and adults separately and deduct children from the total count, making the calculations more accurate as children rarely buy items on their own. Moreover, according to V-Count, a Turkey-based retail analytics provider, the 3D people counting technology provides better precision and increased counting accuracy by 5-8%.

In the following, we listed three 3D people counting cameras/systems for retail sector.

VIVOTEK SC8131 stereo camera
VIVOTEK’s SC8131 is a stereo counting camera armed with VIVOTEK’s 3D depth technology and video surveillance functionality, providing 2-megapixel, real-time precise tracking video and high accuracy counting up to 98 percent. The stereo camera generates data and information from people counting and flow path tracking, which can be applied to store layout improvement, promotional evaluation, staff planning, and control of service times. Thus, providing business owners with key metrics to effectively make operating decisions and increase return on investment (ROI).

Key Features:
  • VIVOTEK 3D depth technology
  • High accuracy rate up to 98%
  • Local storage data for counting report
  • Easy installation and configuration
  • Seamless counting with VAST VMS

Geovision GV-3D People Counter VMS
The Geovision GV-3D People Counter integrates Asus Xtion Pro to count and analyze the number of people passing by the designated detection area. You can connect the GV-3D People Counter with a VGA or HDMI monitor for direct display of counting data and configure device settings through an on-screen display (OSD) menu.

Key Features:
  • Counts the number of people (in and out)
  • Support for HDMI and VGA compatible monitors
  • IR remote control to configure on-screen display (OSD) menu
  • Support for data compiling and chart analysis on GV-Web Report
  • Audio alarm for traffic in wrong direction and exceeding maximum entries, exits or stays
  • SSDHC card supported

Sensormatic Stereo Overhead Traffic Sensor
Sensormatic’s Stereo Overhead (3D) Traffic Sensor mounts to the ceiling to provide a holistic traffic view with enhanced activity analysis and video validation abilities. Advanced capabilities allow the sensor to count side-by-side traffic, track multiple people simultaneously, differentiate between adults and children, and avoid counting carts and strollers. As shoppers pass through the sensor’s field of view, they leave a unique trail or path. Each path is tagged with a unique ID that can then be converted into numerous metric opportunities within the sensor.

Key Features:
  • Assists in analyzing effectiveness of promotions and marketing campaigns
  • Connects directly to existing store networks 
  • Minimizes nuisance alarms to improve the shopper experience
  • Real-time status monitoring
  • Reduces power consumption of EAS system components when leveraging the Power-On-Demand feature

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