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INSIGHTS

IP solutions help retailers know their customers better

IP solutions help retailers know their customers better
Modern video surveillance solutions in retail are not just about security, but also about understanding customer behavior patterns and utilizing them in improving businesses. In a lot of ways, this is about understanding how the customers think.
Modern video surveillance solutions in retail are not just about security, but also about understanding customer behavior patterns and utilizing them in improving businesses. In a lot of ways, this is about understanding how the customers think.
 
In a recent report, Johan Åkesson, Director of Business Development in Retail at Axis Communications, explained how learning the behavior patterns of the customers leads to better business. Beyond working as a tool to monitor a store, IP network cameras with the right analytic solutions can be leveraged to understand the customers.
 
“When you understand the w...
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