Join or Sign in

Register for your free asmag.com membership or if you are already a member,
sign in using your preferred method below.

To check your latest product inquiries, manage newsletter preference, update personal / company profile, or download member-exclusive reports, log in to your account now!
Login asmag.comMember Registration
https://www.asmag.com/showpost/34324.aspx
INSIGHTS

ISC West interview: Suprema targets global market with AI, cloud-powered integrated security solutions

ISC West interview: Suprema targets global market with AI, cloud-powered integrated security solutions
'We're kind of leading the way,' says Bob McKee, President of Suprema America. 'And our competition sees, replicates, and copies and says, 'Hey, we need to have this because Suprema is doing this.''
Suprema, a global leader of AI-based security solutions, showcased its latest innovations at ISC West 2025, the largest security industry trade show in the United States, taking place in Las Vegas from April 2 to 4. This year, Suprema launched a range of integrated security technologies tailored to meet the needs of organizations of all sizes.
 
The highlight of the showcase was the global launch of BioStar X, Suprema’s integrated security platform. BioStar X brings access control and video analytics together on a single platform, enabling AI-powered real-time access management, video monitoring, and intelligent video analytics to be performed through one unified dashboard. This integration empowers security teams to effectively manage complex environments and respond quickly to incidents, even with limited resources.
 
Visitors to the Suprema booth saw demonstrations of BioStar X's advanced abnormal behavior detection and video analytics technologies. Powered by Suprema’s proprietary AI algorithm—winner of the CES 2025 Best of Innovation Award—the platform can detect potential threats such as intrusion, loitering, and falls. It also detects tailgating attempts in real-time, instantly alerting security personnel through the dashboard for rapid response. The BioStar X dashboard is highly intuitive and configurable, featuring real-time video monitoring, access logs, building maps, and one-click action trigger buttons – enabling optimized and efficient security management customized to user needs. Supporting tens of thousands of users and over 5,000 connected devices, the platform is ideal for large, multi-use facilities such as airports, hospitals, and government institutions.
 
Alongside BioStar X, Suprema showcased BioStar Air, a cloud-based access control system that allows organizations to build a state-of-the-art security infrastructure without the need for on-premise servers. With its high scalability and flexibility, BioStar Air is particularly suited for small businesses and multi-tenant environments. It supports a wide range of authentication methods — including AI-powered biometric authentication, mobile access, QR codes, and RFID — allowing businesses to choose their method to specific operational requirements while enhancing both security and user convenience. It also enables remote management from any location, anytime, via mobile or desktop, further improving operational efficiency without geographical constraints.

"I would say that our position, we are considered to be the board leader in the biometric space," stated Bob McKee, President of Suprema America during the event. "First to introduce AI in fingerprint technology. We were first to introduce AI in facial authentication platforms. So we're kind of leading the way. And our competition sees, replicates, and copies and says, 'Hey, we need to have this because Suprema is doing this.'”
 
Suprema also introduced CoreStation 20, a new 2-door controller designed for cost-effective and scalable deployment. CoreStation 20 supports easy installation and flexible architecture, offering robust encryption and uninterrupted operation even during network outages — ensuring a high security and reliability. Furthermore, Suprema demonstrated seamless system integration with major global security solution providers, including Verkada, Genetec, Gallagher, and Software House, offering broader compatibility. This strengthens Suprema’s ability to deliver optimized security solutions for diverse environments and solidifies its presence in the North American market.
 
"We are excited to present our AI and cloud-driven innovations at ISC West 2025, aligned with evolving market demands. Our in-house developed AI — recognized with the CES 2025 Best of Innovation Award — elevated both security and convenience of our solutions," McKee said. "We believe this advancement will help our customers to build safer and more efficient security environments. Going forward, Suprema will continue to drive innovation and expand its presence in the North American market through cutting-edge technology and global partnerships.”

McKee noted significant market shifts driving adoption of biometric solutions: "Last year in 2024 there's single digit growth in access control space. There was over 30% growth in biometrics. Being in the industry for many years, I've seen biometrics always published as the next frontier, but no one was adopting it. Now all of those barriers are starting to go down. The price of biometrics has tremendously lowered to where all of a sudden you can actually say, even though it's higher than the traditional RFID, if you look at the total cost of ownership, how many times you issue credentials, that includes people who leave the company or a person who lost a credential, if you look at the total cost of that, all of a sudden biometrics becomes much more of a potential product."

While discussing vertical markets showing strong growth, McKee emphasized: "Data centers have adopted biometrics as a means of protecting that important data that resides in all of those servers. But I think if you look at any corporate environment looking to or needing identity, then biometrics is definitely the way to go. For example hospital environment, where there's drugs, is an area that will require biometrics, not a traditional RFID."

Speaking about Suprema's North American strategy, McKee shared: "Suprema came into this US market as a brand four years ago. We have a very solid strategy. We have aligned ourselves on the enterprise space, with all of the large global integrators, like Convergint, Securitas, JCI etc. Then each one of our regional managers has a mission of going into key markets that we want to focus in on, and see as many of those security integrators as possible. The differentiator in our industry is the people. It's how we take care of customers, end-to-end. We want to make sure that they feel very confident that if they sell our products, we're going to be right there with them no matter what."


Product Adopted:
Software
Subscribe to Newsletter
Stay updated with the latest trends and technologies in physical security

Share to: