In this note, we look at 2024 video surveillance technology trends predicted by several major security players and draw a comparison between them.
It’s that time of the year again when security companies release their trends predictions for next year. According to these companies, what video surveillance technology trends can we expect in 2024? In this note, we look at 2024 video surveillance technology trends predicted by several major security players and draw a comparison between them.
Hanwha Vision
Hanwha Vision
names “
security solutions transform into AI-powered business game changers” as its No. 1 video surveillance technology trend for 2024. According to Hanwha Vision, AI, already well-embraced by users in 2023, will only see further adoption in 2024 as companies use AI not only to detects objects but also produce valuable insights for business through video data and AI-based analysis. Aside from AI, Hanwha Vision sees “
the accelerating train of cloud transition” as another major video surveillance technology trend next year as more users switch from a CAPEX model to an OPEX one.
The company also predicts “
bringing everything into a single camera,” where processing data where it is generated will help organizations gain immediate insights; companies can save time and money as large amounts of data don’t need to be transferred to separate storage and processing locations. Lastly, Hanwha Vision envisions “
a sustainable future with smarter and greener technologies” where video surveillance vendors continue to make their products energy-saving and environmentally friendly; efforts to create a sustainable future with seamless security in response to cross-boundary cyber threats fall under this category as well.
i-PRO
Similar to Hanwha Vision, i-PRO
cites AI as a major video surveillance technology trend for 2024, especially in the form of “
customizable AI on-site learning” where cameras can be trained onsite to recognize unique objects that are important for a business to track or count. What makes all this possible is “
more power coming to the edge,” with i-PRO noting that cameras with powerful processors will be able to do more video data edge processing through which overburdening the network and supporting infrastructure can be avoided.
Also, i-PRO cites “
fast-changing technology demands scalable, flexible, futureproof investments” as the third major video surveillance technology trend for 2024, observing that by focusing on retrofitting, upgrading, and integrating existing equipment with new technology in a phased approach, companies can maximize the life of existing equipment while also adding new capabilities such as bringing AI to non-AI devices. Finally, i-PRO notes that as technologies advance,
privacy and cybersecurity receive even more scrutiny. As an example, i-PRO cites video surveillance equipment will need to support evolving standards like NISTs FIPS 140-2 level 3 and the newer 140-3 standard to ensure the security system doesn’t become an attack vector.
Axis Communications
Axis Communications also included AI in their 2024
security trends list, commenting from the perspective of “
the potential for generative AI in the security sector.” The company argues that generative AI, which supports the creation of new content – words, images, even video – based on natural language prompts and questions from users, will have an impact on a range of sectors including security, adding security-focused generative AI examples will likely include assistants for operators, and as interactive customer support. Also, Axis echoed Hanwha Vision’s sustainability observation, saying cameras, itself consuming less and less power, will also allow bitrate, storage, and server load reduction to help save energy for the whole system. This “
total system perspective” is useful and should be welcomed by the industry, Axis said.
Axis also cited other key trends to watch for in 2024. One is “
solution management efficiencies driving hybrid architecture,” where mixing the advantages of on-premises, cloud, and edge technologies is becoming the new standard in many security solutions. Then the company mentions that video surveillance and other AIoT technologies will be used for “
security always, but safety too,” with one key reason being extreme weather conditions causing floods, wildfires, landslides, avalanches, and more, which render video surveillance, environmental sensors and analytics necessary to give early warnings and support the most rapid and effective response. Finally, Axis touched upon the
regulation and compliance trend which is having an increasing impact on the development of technology, its application, and use. Compliance with these is something that vendors and end users need to be aware of and should be looking to work in close partnership to ensure, Axis said.
Security Industry Association
Like the other players, SIA
cited AI as permanently changing the value proposition of video surveillance, saying it’s contributing to
visual intelligence, not video surveillance via cameras that are rapidly becoming the “everything tool” in the industry; AI and analytics applied to these cameras’ sensors will make the cameras 10, 100 or maybe even 1,000 times more valuable to end user. Then, echoing Axis, SIA spoke on the point of generative AI, citing as examples security officers issuing these commands and getting responses: “Export all video clips in which someone was in the north stairwell last night between midnight and 5 a.m.,” “Show all unusual activity in the north stairwell,” “Train me on how to file an incident report,” and “Show me a recommended security response for a verbal threat made to an employee by a customer.”
Further, like Hanwha Vision andn Axis, SIA touched upon cloud as a megatrend for 2024, speaking from the perspective of
SaaS reshaping integration business model. According to SIA, amid momentum gained by SaaS, integrators will need to rewrite their business models to incentivize delivery of SaaS solutions, will need to rethink how they contract with their clients to create recurring revenue streams and will need to evaluate their role and who they will partner with for delivery of SaaS solutions. On a related note, SIA also dwelled upon the trend of
megacloud consolidation where a few companies dominate cloud hosting, creating a “state of oligopoly” by Amazon Web Services (AWS), Google Cloud and Microsoft Azure – all of whom together have two thirds of the market. According to SIA, this may lead to certain issues, for example the prospect a cloud company stopping supporting you if your solution now competes with one of their services.