Physical events have been cancelled due to the COVID-19 pandemic, resulting in security companies turning to virtual trade shows and other online events.
With all major security exhibitions postponed or cancelled in the first half of 2020, security companies are moving from physical events and in-person training to virtual trade shows and online training webinars.
From in-person to virtual events
Traditional in-person events, such as conventions and trade shows, have taken a big hit during these times of
stay-at-home orders and social distancing; however, it has also created new opportunities for security companies to grow their online presence.
“Everyone is now trying to shift marketing activities to online, however many companies just try to convert their traditional trade show...