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IDIS comments on drivers of US security growth

IDIS comments on drivers of US security growth
Overall, the U.S. still has a robust security market, where users are demanding more and more out of their security products and solutions. In this regard, IDIS offers a range of video surveillance hardware and software that users from different verticals can benefit from.
According to Andrew Myung, President of IDIS America, the US security market is still quite strong. “There was healthy growth in demand for security solutions last year and the forecast is looking good for 2020 and well into the new decade,” he said. “Driving factors include continued security threats, severe weather events, health and safety concerns and a buoyant economy leading to a healthy level of construction and business expansion.”
Meanwhile, users in the U.S. are looking for more advanced and complex features in their video surveillance solutions to meet their different requirements. Among them are integration of video with other systems ensuring a comprehensive view on one dashboard, and centralized command capability giving visibility across different sites.
Cybersecurity and deep learning, meanwhile, have also gained importance.
“Increased cyber threats are making it more important than ever to harden systems. This is leading to upgrade opportunities and, in cases where vulnerable technologies have been used, complete replacements.  While some players are still to trying to rebuild customer confidence following the discovery of ‘back doors’ and vulnerabilities, for those with strong credentials and a proven approach, increased cybersecurity concerns are creating opportunities,” Myung said.
He added: “The really significant next advance that will deliver even greater automation and efficiency is deep learning, which filters out nuisance triggers and recognizes human body targets for line cross events, loitering, and trespassing, all in real-time. As a result, they support smart decision making, enabling a faster response to security breaches and life safety events and ensuring critical events are never missed.”

Addressing different vertical needs

Strong demand is seen in different vertical markets where end users are looking for products and solutions with advanced features to address the specific challenges or difficulties they are faced with. As an example, retailers are constantly faced with the need to reduce shrink and increase business intelligence, and consequently they turn to advanced video surveillance solutions to fulfil their needs.
“There’s demand for discrete cameras that blend with aesthetics. There’s also a requirement for 360-degree coverage with minimal blind-spots, to give loss prevention managers complete situational awareness and more comprehensive tools for investigations,” Myung said. “And with increasing pressure on bricks-and-mortar operations, they are also looking to leverage their surveillance investments to gain business intelligence that will help them compete and adapt to changing retail patterns. So heat mapping, people counting, queue management and reporting tools are all in demand because they allow more effective comparisons between store and branch performance.”
Similarly in education, schools are looking for centralized monitoring and alarm management solutions across multiple sites, cameras for a wide range of lighting conditions, and products that ensure privacy and cybersecurity, Myung said.

To help end users in these verticals address their specific needs, IDIS has a range of hardware and software solutions. In retail, for example, IDIS has advanced fisheyes, discreet micro dome cameras and the VA in the Box analytics appliance.
Further, the company has the latest AI technologies including the IDIS Deep Learning Analytics (IDLA) technology and IDIS Instant Meta Filtering (IMF). When combined, the solutions help reduce investigations from days or hours to just minutes.

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