Providing the best customer experience is one of the most important aspects of luxury retail — and brands are turning to technology to ensure every customer feels like a VIP.
Providing the best customer experience is one of the most important aspects of luxury retail — and brands are turning to technology to ensure every customer feels like a VIP.
Tough competition for high-spending consumers means luxury retailers must provide VIP service at every step of the shopping journey. As Ray Hartjen, Marketing Director at
RetailNext, puts it: "Shoppers don't need to shop at any brand. Brands need to make shoppers want and feel like they need to shop a brand. Technology can help."
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