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Selecting the right partners in Italy's fragmented market

Selecting the right partners in Italy's fragmented market
The Italian market is very fragmented with complex sales channels. Distributors need to be very skillful in blending different brands and turning them into useful solutions for systems integrators.
The Italian market is very fragmented with complex sales channels. Distributors need to be very skillful in blending different brands and turning them into useful solutions for systems integrators. From SICUREZZA 2015, we can see the rise of value-added distributors and how much they focus on solutions and services for their customers. For systems integrators and installers, we suggest they carefully select a reliable and knowledgeable technical partner with a dynamic background that completes sales supports for their business, not only seeing the brands they represent in the market.

Value-added distributors, targeting solution market in Italy
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