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INSIGHTS

Solution providers season Italian security market with added value

Solution providers season Italian security market with added value
The Italian security market is very fragmented, so it makes the distribution channel very complex. It is usually very hard for a single international or national distributor to fully penetrate all the regions in Italy.
The Italian security market is very fragmented, so it makes the distribution channel very complex. It is usually very hard for a single international or national distributor to fully penetrate all the regions in Italy. Andrea Hruby, CEO of HESA said, “I think the reason can be traced back to historical reasons, when in the Middle Ages. Italy was originally not a single country, but separated by multiple states and regions. And, there are still many cultural difference among those areas. It tells why the country has plenty of smaller distributors, with very few national distributors. HESA is one of the leading national distributors.”

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