Company May Spin Off Digital Media Marketing Branch
Mace Security International, announced it has retained Northside Advisors, a boutique investment banking firm, to explore the sale of the company's Digital Media Marketing Segment. The company's Digital Media Marketing Segment is an e-commerce and online marketing business which has two operating divisions: one for e-commerce, the sale of products on internet promotional sites, and the other for online marketing, which publishes internet promotional sites that offer the company's and third-party products for sale. The segment uses proprietary technologies and software to sell products on the internet.
"The company has not made a decision to sell the Digital Media Marketing Segment but is exploring the possibility of a sale dependent on the level of interest and offers the company receives," said Dennis Raefield, Mace CEO. "If Mace sells the Digital Media Marketing Segment, it will use the funds in the operation of and to grow its Security segment. We are committed to executing our strategy of focusing on our core security business and building a company for future growth."