Eagle Eye Networks is betting that security firms need more than just AI—they need a way to manage it all.
Eagle Eye Networks is betting that security firms need more than just AI—they need a way to manage it all.
Time has come to organize the "AI chaos" flooding the security industry, said Cooper Briscoe, Vice President of Marketing at the Austin, Texas-based firm.
During an interview at ISC West 2025, Briscoe outlined Eagle Eye’s vision for unifying AI solutions through a flexible, cloud-native approach that integrates multiple AI sources into a cohesive ecosystem.
While AI dominated conversations throughout the show, Briscoe emphasized that the real challenge facing the industry is managing the proliferation of AI solutions. "What's going to be needed is organizing a little bit of that AI chaos," said Briscoe, "People are developing terrific AI on the edge. We're developing terrific AI in the cloud. But you need to find a way to make the most out of it."
The company is pursuing what Briscoe described as a "three-pronged approach" to AI integration: developing its own cloud-based AI analytics, incorporating edge-based AI from camera manufacturers, and AI from technology partners’ specialized solutions.
This integration challenge mirrors what happened in the smart home market more than a decade ago, said Briscoe. "About 10 years ago, we'd be having a conversation about the fact that we have these exciting new things in the smart [home]," he added. "But there are a lot of different devices, and ultimately, whoever could manage that in a simplified UI and ecosystem became the real conversation."
The company unveiled what it calls “
Automations,” a rules-based system designed to trigger actions based on AI-detected events. This allows security professionals to create conditional responses beyond simple notifications.
Automations are designed to transform traditional security cameras into business intelligence tools. Briscoe cited Theft Deterrence Automation as an example. This automation could prevent potential catalytic converter theft in an auto dealership. It uses AI to detect people moving through the car lot after-hours, which triggers a connection with a professional monitoring station and initiates an audio warning to them to leave the area.
"If I can pull that into a system that has an events database and a rules engine that gives me the ability to say when these things occur, I can tie those to more than just push notifications on my phone or emails," Briscoe explained.
Market Positioning
Eagle Eye Networks distinguishes itself as a "true cloud" provider rather than hybrid cloud, though Briscoe clarified that the company does support local storage through cloud-managed video recorders—with the added benefit of cloud backup and syncing. Unlike competitors, Eagle Eye synchronizes data continuously rather than retrieving it from local storage only when needed.
"The difference between our local storage and other people's local storage in a hybrid world is that we are syncing what's happening locally, and we can bring it to the cloud at all times," Briscoe said.
This approach enables what Briscoe termed "calendar-based retention," guaranteeing specific retention periods rather than storage estimates based on the device's capacity. "You want 30 days, you get 30 calendar days. You want five years, you get five years," he said.
Financial implications for clients: moving to an OPEX model
Eagle Eye’s clients are looking for ways to switch their security investment from a CapEx model to an OpEx model, Briscoe said. The company has introduced new pricing models to accommodate customer preferences, including "Eagle Eye Complete," which reduces upfront hardware costs in favor of subscription-based payments with lifetime warranty coverage and improved subscription pricing.
"No longer do you need to have a conversation about how many megapixels of the camera, how many days of retention," Briscoe explained. "We've just covered 90% of what people want in a single, low price point."
Eagle Eye Complete also enables integrators to generate additional recurring revenue beyond just camera installation and basic recurring fees. This approach also helps the integrator build a strong, profitable business with predictable revenue streams.
Briscoe emphasized that the goal is to deliver value to the end user, by solving their pain points, and not just offering a subscription instead of a one-time payment model. By developing custom analytics to solve specific pain points, Eagle Eye can transform the conversation from video being a utility expense to a revenue-protecting investment.
"Some of our banking clients are battling ATM theft crimes. If I'm managing 40 credit unions as an example, I'm losing upwards of $300,000 every time an ATM is stolen," Briscoe said. "If we can partner with those customers and build custom analytics that focus on ATM theft attempts and we can reduce by 30% to 50%, we're no longer having a conversation about viewing a subscription service to a video management system like a utility bill. We are delivering real value to the customer."
Another common pain point is the desire for unified systems. "An end customer doesn't want to have a solution where they're running this access control system, they're buying sensors from somebody else, and they have a third system for video," Briscoe said.
To address this, Eagle Eye has integrated
sensors directly into their platform for applications like flood detection, leak detection, indoor air quality, and vape detection. Eagle Eye has a vast and ever-expanding technology partner ecosystem that extends the power of the VMS.
Competitive Landscape
As more companies enter the cloud security market, however, Eagle Eye faces growing competition.
With cloud-based security solutions becoming increasingly common, Briscoe emphasized that Eagle Eye differentiates itself through its 100-percent commitment to the channel, focus on cybersecurity, continuous R&D investment, an open platform that easily integrates with third-party tech providers, and thousands of camera makes and models, even existing cameras.
"We are not difficult to do business with. We are not difficult to integrate with. We're not charging anybody to write an integration," Briscoe stated. "We are making it as easy as possible for people to use our video management system. That's what it boils down to."
This openness, combined with its three-pronged AI strategy, allows Eagle Eye to stay competitive even as specialized AI providers emerge.