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INSIGHTS

Bosch: Integration and AI reshaping security in Vietnam

Bosch: Integration and AI reshaping security in Vietnam
Vietnam’s security industry is rapidly evolving, moving from standalone cameras to integrated security systems that can closely connect with a building’s ecosystem, offering customers customization and control. One of the companies at the forefront of this trend is Bosch Building Technologies, a global solution provider of security, safety and communication products in Vietnam. We spoke to Le Dang Thao, Head of Video Systems for Building Technologies in Bosch Vietnam, for insights into how the company is addressing this evolving market.
Vietnam’s security industry is rapidly evolving, moving from standalone cameras to integrated security systems that can closely connect with a building’s ecosystem, offering customers better customization and control.

One of the industry players at the forefront of this trend is Bosch Building Technologies. We spoke to Le Dang Thao, Head of Video Systems for Building Technologies in Bosch Vietnam, for insights into how the company is addressing this evolving market. Bosch has a long history in Vietnam, having opened its local operations there in 1994. Established in 2007, Bosch Building Technologies has become an established solution provider of security, safety and communication products in the country, with a focus on creating, improving and innovating life through technology.  

Beyond CCTV: Tailored security solutions for diverse market requirements

The demand for security in Vietnam is evolving, with a growing focus beyond CCTV. As Mr. Thao highlights, “Before many small businesses are focused on box sales or plug-and-play products. But now, there is a move towards solutions. It’s not about hardware or software anymore. It's about how these can be integrated on one platform and other systems to help end users or customers address pain points.”

By offering these integrated solutions, Bosch has been able to create customized security solutions for a wide range of projects, as demonstrated by their strong involvement in major government investment, airport, manufacturing and hospitality projects in the country.

Mr. Thao cited a hospitality project in Ho Chi Minh City as a good example of their solution at work. “We deployed a total solution that integrated CCTV, public address system and fire alarms onto a single software management platform for central management, enabling early event detection and reduction in false alarms. This is just one of the ways we can enhance system operations, making them operate easier and more efficient."

Smart city applications: reliability and openness


One vertical that has seen growth in the market is in smart cities as the government is tackling rising urbanization through digitalization plans. “This is bringing a lot of opportunity for businesses and the economy, but also bring a lot of challenging security concerns about how we can make cities safer and better managed, making the city management more effective,” said Mr. Thao.

Their focus on comprehensive solutions translates well for them in smart city and transportation applications where reliability is important. “Our systems are not only for security. They provide valuable data input for other applications like facial recognition and license plate recognition,” said Mr. Thao. He further emphasized the importance of cybersecurity in this segment, stating, “Our products are certified by the NDI (National Development Institute) and UL. Open integration with other partners and local software developers is what we focus on and remains a strong point for our products and solutions.”  
 

AI innovation: proactive security


Innovation in AI is another key driver of their growth in the market. Mr. Thao said, “We’ve gone beyond basic features like motion detection to focusing on predictive technology. Our AI solutions can process information and provide intelligence on the edge, on the cameras themselves, to detect events and issue warnings before they happen.”

Mr. Thao further emphasizes the applications of AI, “We apply AI for various purposes, including people tracking and forensic search by attributes. For vehicle management, AI can be used to analyze license plates, colors and makes of vehicles for efficient classification. The system provides accurate data, faster and more efficiently, helping to save time and human resources."  

The road ahead

Bosch Building Technologies' approach to security in Vietnam serves as a compelling illustration of the evolving security landscape. Their focus on integrated solutions, industry-specific customization, and open integration reflects the Vietnam market’s move away from traditional, off-the shelf security systems.

Security remains a price-sensitive market, and it would be important for companies to communicate the long-term value proposition of their integrated solutions. Furthermore, building a robust network of local partners and cultivating trust within specific industries will be critical for further growth.
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