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Soaring on dragon's wings to success

Soaring on dragon's wings to success
The most successful Adria Security Summit Powered by Intersec has closed its doors in Ljubljana.
The most successful Adria Security Summit Powered by Intersec has closed its doors in Ljubljana. Behind them, it left a trail of record-breaking figures in all categories: with its 150 exhibitors, 2800 guests from 43 countries, and 5000 held meetings, the Summit confirmed its position as a leading regional event for the exchange of knowledge, innovation, and business opportunities in the world of security and sectors based on it.

As visitation numbers can sometimes sound dry, let's start the story of this year's Summit with an anecdote that we opened this year’s event with a four-legged robot and a dragon. The robotic guard dog was the messenger of the future of the industry that we are dedicated to, while we adopted the Ljubljana Dragon, the symbol of this city, as the informal mascot of this year's Summit. From the robodog, we borrowed the symbolism of loyalty to the idea of promoting security, while the Dragon was the source of strength to turn that loyalty into an extremely successful event whose statistical records are backed by an organization supported by rich experience and the largest turnout of guests from all over the world.

In prestigious company: Among the Security 50 elite and premier regional exhibitors

We proudly hosted no fewer than 150 exhibitors at this year's Adria Security Summit, marking the largest number of participants ever. More importantly, it also includes 10 security companies from the prestigious Security 50 list of the world's best market players (Hikvision, ASSA ABLOY, Nedap, Suprema, ZK Teco, Uniview, Avigilon by Motorola Solutions, etc.), as well as the cream of the crop in regional companies such as Alarm automatika, Akoda +, CreaPlus, Eccos Inženjering, Tenzor, Systeh, TRS, and others. This impressive figure confirms the growing reputation and importance of our event in the security industry and beyond. Among the participants, we would like to especially thank the sponsors, which number 180 companies, including the diamond (Alarm automatica, Konica Minolta), platinum (A koda plus, Ateis Europe, Bosch Security and Safety Systems, CREAPlus, Monitoreal, Nedap Security Management, Suprema Europe, Teksel , ZKTeco Europe), and gold sponsors (Advancis, ASSA ABLOY, Hikvision, Kaspersky, Avigilon by Motorola Solutions, PRIANTO, Qognify, Ruijie Networks, SALTO Systems, Spica Group, Stelkom, Tenzor, TecnoAlarm, Ultravision Consult, Zarja elektronika).

A regional event with global impact and record-breaking attendance

We cannot conclude the story of statistics without the inevitable numbers, and this year they once again served as an illustration of the fact that this year's Summit with a record 2,800 guests from 43 countries recorded a 12% increase in the number of visitors compared to the high 2,500 from last year's gathering in Zagreb. It is important to note that almost 17% of them came from outside the region, which leads to the conclusion that the Summit has quietly outgrown its regional uniform and dressed in a new international outfit. Thus, the Gospodarsko Razštavišče venue opened its door to guests with travel documents from Great Britain, the United States of America, Cyprus, Bulgaria, the Netherlands, China, Turkey, Germany, Austria, Ireland, Italy, the Czech Republic, Spain, Norway, Canada, Romania, Israel, France, Poland, Latvia, Estonia, Denmark, Sweden, Belgium, Ukraine, Hungary, Greece, Egypt, United Arab Emirates, Finland and Taiwan.

This by no means suggests that the already traditionally good response of regional visitors is something to be glossed over because the Summit still proudly carries the word "Adria" as its seal of recognizability. In this segment, the structure of guests clearly reflects the regional recognition of the Summit and the expressed interest of the participants to use it as a bridge for establishing cooperation with the rest of the world. The largest number of guests comes from Croatia and the host country Slovenia, with shares of 22.23% and 20.71% respectively. Bosnia and Herzegovina, Serbia, and North Macedonia are also significantly represented, with 12.28%, 17.57%, and 8.66%. Although with a slightly smaller share in relation to the number of inhabitants, Montenegro was well represented at the event with 2.30% of guests, which shows that the commitment to the development of the security industry has nothing to do with the country’s population size or the square kilometers in the atlas.

Almost 40% of the participants are the highest-ranked company representatives

Adria Security Summit 2023 proved to be a rock-solid axis for connecting professionals from different sectors, with a dynamic structure of participants that emphasizes the event's inclusive approach to security and related industries. As an illustration, let us cite the fact that again this year the Summit served as a versatile platform for business networking on the spot, with a record 5,000 meetings held. This year's Summit was attended by an impressive 38.06% of senior management representatives and executives, which is an indication of the attractiveness of the event among the highest decision-makers in the security sector and related industries. Regional or national sales and distribution executives, managers, and staff made up a significant 21.58% of attendees. The "technical" segment of the profession at the Summit was not neglected either, with 17.83% of participants representing engineers, experts, and developers. The middle level of management, which consists of managers of key clients, projects, and business development, made up 15.68% of those present.

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