Analytics have a crucial role to play in modern retail business. But to many retailers, this is still a gray area.
Analytics have a crucial role to play in modern retail business. But to many retailers, this is still a gray area. Many are not sure of how analytics can help improve customer experience and drive sales. Nor are they sure of how the information gathered can be put to use.
In a recent blog post by
Axis Communications, Anna Arwidi, Business Development Manager for Retail Solutions at the company gave an overview of the fundamentals of retail analytics and what shop owners should know.
“The obvious starting point for most retailers is people counting,” Arwidi said. “It’s straightforward: knowing how ma...