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INSIGHTS

MFNE and AES to co-host Secutech ASEAN 2014

MFNE and AES to co-host Secutech ASEAN 2014
Messe Frankfurt New Era Business Media Ltd(MFNE), and its new partner, Asian Exhibition Services (AES) Ltd will be organising Secutech ASEAN 2014, Thailand’s leading and largest professional event for the security as well as fire and safety industries.

Secutech ASEAN, formerly known as Secutech Thailand, is officially scheduled to take place from 26 – 28 November 2014 at Bangkok International Trade and Exhibition Centre (BITEC). Known as Thailand's leading and largest professional event for the security as well as fire and safety industries, Secutech ASEAN 2014 is expecting to welcome over 150 exhibitors, showcasing the latest innovations in security technology for government, commercial as well as private use.

Messe Frankfurt New Era Business Media Ltd (MFNE), and its new partner, Asian Exhibition Services (AES) Ltd will be organising the 2014 show. Commenting on this new partnership, Mr John Shi, General Manager for Messe Frankfurt New Era Business Media Ltd said: “It gives me great pleasure in announcing our new partnership with Asian Exhibition Services Ltd. The firm is well-known for their expertise in managing industrial-based trade fairs in Asia. With its headquarters in Bangkok plus an expansive network in the region, AES possesses the expertise in bringing professionals from the private sector and granting support from government bodies. Our show is quickly proving itself to be an invaluable component to the growth of Thailand's security market.”

Commenting on the local market, Mr David Aitken, Managing Director of Asian Exhibition Services (AES) Ltd added: “The Thai government recently announced its plans to invest USD 70 billion in regional infrastructure development, which is expected to aid the commercial and residential construction boom, starting from the last quarter of 2014. Under this initiative, extensive opportunities will be created for Thailand's professional security industry, and will further consolidate its status as the largest security market in Southeast Asia. I believe attendees to our next edition will not only find a wealth of next generation solutions, but also have a chance to make a number of valuable industry contacts.”

While visitors are expected to come from a range of backgrounds, industrial, government and building professionals are the top three groups attracted to the show. Security products and solutions which these and other professionals can find at Secutech ASEAN include IP cameras, access control systems, HD SDI cameras, industrial and occupational safety systems, vehicle security systems, associated security components and much more.

In order to highlight the most in-demand areas in Thailand's security market, four specialty sections are being arranged for the 2014 show:

Surveillance Systems:
According to IMS research, the Thai market accounts for 29% of the video surveillance market in Southeast Asia, and is expected to experience double-digit growth over the next few years. The Surveillance Systems section was designed in order for brands to showcase their latest solutions in IP, HD-SDI, IR as well as hybrid surveillance technology. Newly-developed transmission and storage solutions as well as customised video analytic and control management software will also be on display at this section.

Home Security & Automation:
Thailand expects a 6.4% growth rate in its housing market for the foreseeable future, particularly as demand for second homes increases in resort destinations like Phuket. This section aims to showcase the latest in digitally-integrated home security and automation systems, while also educating buyers and end-users on the unique benefits the growing technology offers.

Building Automation & Access Control:
Commercial properties are increasingly utilising automation technology and sophisticated access controls in the operation of buildings. This is meant to offer developers, contractors and other building professionals with a comprehensive outlook on intelligent building solutions they can apply to existing and future properties.

Fire & Safety:
Known as one of the biggest sectors of the security market, fire and safety regulations are increasingly becoming stricter in Thailand. Building and factory owners in Thailand are now being required to make greater efforts in installing fire prevention devices in their properties. Additionally, greater demand for fire and safety solutions in Thailand is being driven by the country's growing construction market. This section will feature products and solutions to meet Thailand's increasingly sophisticated fire and safety market.

For further details about Secutech ASEAN, please visit http://www.secutechthailand.com/en/

With twelve events, Messe Frankfurt is one of the world's leading organisers of fairs and congresses for the expanding international field of safety and security technology. Nine trade fairs and three high-grade congresses in Germany, Asia, the Middle East, South America and the Russia Federation provide optimum opportunities for gaining a foothold in these dynamic growth markets. Further information is available at www.intersec.messefrankfurt.com

 
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