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INSIGHTS

Market dynamics urging differentiation on business models and products

Market dynamics urging differentiation on business models and products
Differentiation on business models is the rule.Southeast Asian region market is expanding now in the financial sector. China, India and Ramamoorthy are also the targets. Chuango Electronics from China focus more on solution design for North America and Europe expansion while distributors in Malaysia and Thailand search for better design and more reasonably price.

No market is too small. That seems to be the talk of the year amid the reincarnated financial and economic uncertainty. Markets that were once overlooked are now back on some solution providers' plates.

Take enterprise access control specialist Pacom Systems for example; the U.S. and Europe used to be the focuses. This year, the company has hired a Cisco veteran to expand activities in the Southeast Asian region. “The financial sector is our forte, with more than 20,000 reference sites to back our claim,” said Giri Ramamoorthy, Director of Sales and Business Development for Asia. The company's network-centric solution designs are particularly well-suited for multisite enterprises that require centr...

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