Tunisian Bank Invests in Gemalto Payment Cards

Gemalto, a provider of digital security, announced that Zitouna Bank in Tunisia selected its instant issuance solution for on-the-spot EMV card personalization across the bank's branches nationwide. Zitouna is the first bank in Tunisia to introduce services adapted to Islamic financial practices. The newly opened bank is also the first in the country to offer instant issuance and on-the-spot delivery of payment cards that enable its customers to use their new payment cards immediately.

The instant issuance solution forms a part of Zitouna's marketing strategy to differentiate its offers while offering the same high security level and quality of service as in traditional large-volume personalization methods. Gemalto, in cooperation with local system integrator Bull Tunisia, has already installed the personalization stations, software and equipment, in 10 Zitouna branches around the country.

The ability to immediately deliver a new payment card in the consumer's hands enables Zitouna to develop a preferred relationship with their customers. In particular, this customer proximity becomes a key asset in providing the unbanked with access to banking services. The Gemalto solution provides a simple and convenient means for consumers to open a bank account and leave the branch with their new payment card in-hand, ready to be used.

“We decided to implement an instant issuance solution in order to greatly facilitate our clients' subscription to a payment card,” said a Zitouna Bank spokesperson. “Zitouna is extremely satisfied with the level of support that Gemalto provided, enabling the project deployment in record time, less than two months.”

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