Sony Electronics Asia Pacific is embarking on a partnership in growth with its business partners through a revamped program for its security solutions business. The Video Security Partner Program centers around a holistic channel-centric business model which will strengthen Sony's channel ecosystem, changing the way Sony interacts with its partners with the aim towards achieving mutual business growth.
Not only do partners enjoy the benefit of getting a preview of prereleased products, authorized partners joining Sony's Video Security Partner Program will be fast-tracked with product trainings, sales and marketing support as well as attractive incentives to grow their Sony business and enable them to succeed in the market.
“With the launch of innovative security solutions and acceleration of our channel-centric business strategy, Sony is well positioned to pursue new opportunities for growth. We recognize the significant role channel partners play in driving our leadership position in Asia and by building a strong dedicated program to help our partners be successful, we also grow with them,” said Yoshikazu Hirano, GM for Security Solutions, Business and Professional Products Asia Pacific (BPPA), Sony Electronics Asia-Pacific.
Sony introduced the new Video Security Partner Program in Singapore to partner companies who attended the event from around Asia Pacific. As part of the attractive benefits afforded to Sony's valued partners, they had the opportunity of getting a preview of the prereleased products.