TSSI Targets Latin America With New Hire

TSSI Systems, the document security, personal identity and biometric specialist, announced the appointment of Gerry Coldham as International Sales Manager. Gerry will drive the demand for TSSI's hologram, WaterMark and security thread products for brand protection and document security in Central and South America.

Reporting directly to new General Manager and Sales Director, John Barker, Coldham will be responsible for developing revenues in the region via direct sales as well as recruiting and appointing agents and representatives within the region's security market. TSSI has already established a joint venture in China, another key market for anti-counterfeit products, and looks to form similar partnerships in Latin America with the help of the security expert.

TSSI was attracted to Coldham for his proven track record of developing channels in Central and South America and his longstanding knowledge of the region. Formerly at De La Rue, the commercial security printer and paper manufacturer, Coldham has 25 years experience in document security and printing products having specialized in banknotes, passports, ID projects, checks and holograms. Along with his knowledge of the security market, Coldham has invaluable advanced language skills and is fluent in Spanish, French and Portuguese.

The illegal trade of counterfeit goods in Central and South America is a cause of great concern for governments, brand owners and consumers alike and is often used to fund organized crime. As a result, the demand for anti-counterfeit brand protection solutions is high on the agenda. A recent report showed that pirated goods worth more than US$132 million were seized in an operation by INTERPOL and the World Customs Organization in South America in 2008, highlighting the extent of the situation.

"TSSI is a market leader in the fingerprint biometrics, document security and personal identity markets with success in China and beyond. My aim is to promote the unique range of un-cloneable TSSI products and solutions to the Latin American security market and address growth opportunities,” said Gerry Coldham, International Sales Manager, TSSI.

John Barker, GM and Sales Director, TSSI, said, “Gerry's previous experience proves that he is more than up to the challenge of leading sales in Central and South America and his fluency in Spanish and Portuguese will enable him to hit the ground running. With Gerry's skills set, we will be able to command market share in a region of enormous growth potential.”

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