2025 has gotten off to a fresh start, and many security companies have announced their trends predictions for 2025. So what do these companies say will be the top video surveillance trends this year, and how do they compare? We take a closer look.
2025 has gotten off to a fresh start, and many security companies have announced their trends predictions for 2025. So what do these companies say will be the top video surveillance trends this year, and how do they compare? This article takes a closer look.
Hanwha Vision
Artificial intelligence, in particular generative AI, is a common theme running throughout companies’ 2025 trends predictions.
Hanwha Vision, for example, cites we’ve entered the
era of generative AI in video surveillance, where generative AI will transform from a mere assistant-like tool helping users retrieve video footage to edge AI cameras being intelligent AI agents capable of independently understanding and assessing situations, generating events, and providing real-time alerts.
Hanwha Vision also names the
rise of collaborative AI ecosystems as a trend to look for, as the days of individual companies competing to develop their own proprietary AI technologies are fading and giving way to expanding AI ecosystems through openness and collaboration, all of which can contribute to market competitiveness, limitless scalability and rapid innovation in the video surveillance market.
Further, Hanwha Vision cites
harnessing the power of cloud and data as another trend, where the demand for cloud migration in 2025 is expected to accelerate within data-intensive industries as AI and cloud technologies become increasingly crucial for gaining a competitive edge.
Axis Communications
Similar to Hanwha Vision,
Axis Communications identifies
AI evolution alongside AI efficiency as a major trend, part of which is a rapid maturing of generative AI technologies which now have real applications in the security sector. Axis does note that generative AI models are large and require much compute power to execute, and a lot of effort is being made to reduce the size of the models while maintaining the quality of results.
Also like Hanwha Vision, Axis mentions cloud as a trend, especial hybrid cloud which the company says builds the
foundation for freedom of choice where a combination of edge, cloud, and on-premises technologies can deliver an optimal total system solution.
Moreover, Axis mentions the interesting trend of a
‘rebirth’ of image quality in video surveillance where higher resolution images will lead to better results thanks to advances in analytics and AI. Also under this trend, object recognition will be more accurate, and more detailed data will be created.
Hikvision
Echoing Hanwha Vision and Axis,
Hikvision cites AI as a trend, in particular AIoT (AI and IoT) which Hikvision says
brings digitalization to life in diverse industrial applications. The company cites retail as an example, where AIoT devices now provide valuable data such as foot traffic, queue lengths, and area density to prevent loss prevention and help retailers maintain a competitive edge. Hikvision also mentions generative AI, where multimodal large models integrating text with visual data make it much simpler to search and interact with information, such as when people are locating a particular package in a logistics center.
Similar to Hanwha Vision, Hikvision mentions a
significant move towards open and collaborative ecosystems. It says that as the demand for tailored AIoT solutions in various industrial scenarios has increased, no single company can meet all the user demands on their own; a collaborative environment helps developers and integrators create flexible and effective AIoT solutions.
Hikvision also cites the interesting trend of
perception technologies adapting to varied environments and situational needs, where video security goes beyond visible light to include thermal imaging, millimeter wave radar, x-ray and audio, each of which can play an effective role in different surveillance scenarios and well complement visible light cameras.
Genetec
Genetec cites AI and hybrid cloud as two major trends, echoing the other companies. In terms of AI, Genetec places a particular focus on
outcome-driven benefits, which include automating event detection through video analytics and streamlining emergency response dispatch. By filtering and classifying events for human assessment and identifying process improvements, Genetec notes, intelligent automation can transform data overload into actionable intelligence. As for hybrid cloud, Genetec anticipates increased adoption as decision makers want to modernize their video or access control systems without scrapping their existing investments, and those with deployments that are fully in the cloud may also want to optimize data processing and storage costs using on-premises infrastructure.
Genetec also mentions organizations will
prioritize data privacy, given the global average cost of a data breach hit US$4.88 million in 2024, and 67 percent of organizations were impacted by industry regulations like NIS2, CCPA/CPRA, and GDPR last year – these will prompt organizations to invest in data protection and industry compliance. Further, Genetec emphasizes
cross-team collaboration will gain traction amid hiring difficulties in 2025, and data analysis and visualization tools improving collaboration between teams will gain popularity.