Join or Sign in

Register for your free membership or if you are already a member,
sign in using your preferred method below.

To check your latest product inquiries, manage newsletter preference, update personal / company profile, or download member-exclusive reports, log in to your account now!
Login asmag.comMember Registration

Hybrid hospitality properties: A new era in hospitality

Hybrid hospitality properties: A new era in hospitality
With the combination of hybrid hospitality and smart access technology, SALTO is helping to revolutionize the way hotels operate.
The hospitality industry is constantly evolving, and the recent trend of hybrid hospitality properties is a prime example of this. Hybrid hospitality properties are a combination of traditional hotel services with the convenience and technology of short-term rental properties and working spaces for business travelers. This new model is changing the way guests think about and experience hospitality, and it's also presenting new challenges for hotel operators.
Hybrid hospitality properties offer guests a choice between hotel rooms or private apartments, which can be booked via an app or website. Guests have access to shared common areas that include restaurants, lounges and business centers as well as other amenities like gyms or swimming pools. This type of property is ideal for guests who want to feel at home while they're away from home, but who want to avoid dealing with the hassle of renting an apartment.
One of the key advantages of hybrid hospitality properties is their ability to provide guests with more control, service and customization experience over their stay. With the use of technology, guests can book and manage their stay from their smartphones, check-in and out at their convenience, have mobile access, connect securely to the WiFi network to work remotely, and even control the temperature and lighting in their rooms. This level of security, guest safety and keyless convenience is a major highlight for guests' experience and is a key factor in the popularity of hybrid hospitality properties.
This new model is changing the way guests think about and experience hospitality, and it's also presenting new challenges for hotel operators.
Here are four ways that hybrid hospitality properties are changing the way hotels operate:
1. It provides guests with more choice.
Hybrid hotels can offer a more flexible experience to their guests by offering multiple services under one roof. For example, they can offer public spaces where travellers can work or relax, while providing more private areas for travellers to rest after a long day of meetings or sightseeing. The ability to cater to both business travellers and leisure tourists makes hybrid hotels appealing to many types of guests looking for different types of experiences during their stay in the city.
2. It makes it easier for guests to work remotely​.
The rise in remote work has led to a growing number of travellers who want an amenity that enables them to keep working remotely while on vacation or on business trips away from home offices — whether it be through shared office spaces or private meeting rooms all working within a single access control technology that brings seamless Digital Key access to every door in an efficient, flexible, safe, and secure way.
3. It's about providing an experience.
Hybrid hotels are making use of smart access technology to provide a seamless guest experience, from check-in through check-out. As part of this effort, many hotels have implemented keyless and mobile entry systems like SALTO Hospitality solutions for their hotel rooms.
4. Combining the best of an office, a meeting room, a luxury hotel and a resort in an all-in-one property.
It should be noted that running a hybrid hospitality property also presents several challenges for hotel operators. One of the biggest challenges is maintaining the high level of service and security that guests expect from traditional hotels, while also providing the flexibility and freedom of a short-term rental property and coworking space. This requires a delicate balance and careful management of the property operations and its guests.
Ensuring that the technology used to support the hybrid hospitality model is reliable, secure, and user-friendly. Technical problems or security breaches can quickly erode guest confidence and negatively impact the property's reputation. It's essential for hotel operators to invest in smart access technology that is robust and well-supported in every property touch point and to have a contingency plan in place for when things go wrong.
By incorporating SALTO hybrid-integrated, virtually networked, wireless and cloud-based smart-locking technology into their operations, hotels can provide their guests with a convenient, modern and secure stay. It also helps the hotel staff to manage their operations more efficiently by reducing manual tasks and allowing them to focus on providing a higher level of service to their guests.
In conclusion, hybrid hospitality properties are a new and exciting development in the hospitality industry. While they bring many benefits to guests and operators, they also present new operational challenges that must be carefully managed to ensure success. With the right approach, however, hybrid hospitality properties have the potential to provide guests with an unparalleled level of control and convenience while also helping hotel operators to improve their operations and stay ahead of the competition.

Product Adopted:
Subscribe to Newsletter
Stay updated with the latest trends and technologies in physical security

Share to: