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Intersec 2023, bigger and better from 2022, kicks off in Dubai on Jan. 17

Intersec 2023, bigger and better from 2022, kicks off in Dubai on Jan. 17
Intersec, held in Dubai, has long been the first in a series of security tradeshows and events in the year. This note takes a look at some of the main highlights to be featured at this year’s show.
Intersec, held in Dubai, has long been the first in a series of security tradeshows and events in the year. 2023 is no different, except that the show promises to be bigger and better than 2022. This note takes a look at some of the main highlights to be featured at this year’s show.
Organized by Messe Frankfurt,’s parent organization, Intersec is the leading event for the security, fire and protection industries in the Middle East. The 2023 edition is expected to see noticeable growth, due to a waning of the pandemic as well as strong demand for security in the region
“With close to 1,000 exhibitors expected, Intersec 2023 will be almost one and half times bigger than Intersec 2022 – I am thrilled to see that the industry’s appetite for large events is returning, now that it is possible safely. So I’m excited to welcome the global industry back to Dubai for sure,” said Alex Nicholl, Show Director at Messe Frankfurt Middle East.
“The number of trade visitors attending Intersec 2023 is already showing signs of incredible growth – pre-registrations are already more than twice what they were at the same point for 2022 and many of the visitors are travelling internationally to attend the event. So all of the signs are pointing towards a fantastic event that should not be missed by anyone in the industry,” he added.

Highlights for Intersec 2023

At Intersec 2023, the latest security technologies and innovations – totaling over 10,000 – will be showcased across five themed pavilions: Fire & Rescue, Commercial & Perimeter Security, Homeland Security, Safety & Health, and Cyber Security. These are summarized as follows.
Fire & Rescue: There are over 400 fire sector exhibitors taking part at Intersec 2023. One key exhibitor, a founding partner of Intersec 2023, will be NAFFCO – one of the world’s leading producers and suppliers of top-tier firefighting equipment, fire protection systems, fire alarms, security and safety engineering systems.
Commercial & Perimeter Security: The pavilion will feature the likes of Traka, part of ASSA ABLOY Global Solutions from the UK, a global leader in intelligent management solutions for keys and equipment, as well as wireless electronic locking and access control smart solutions global provider Salto. Also within the Commercial Security sector will be ten-time participant IDIS Global whose primary launch at the show will be a new range of advanced and highly accurate edge AI dome and bullet cameras.
Homeland security: This section is dedicated to products and solutions for homeland security, law enforcement, airport, and aviation security. Exhibitors in this section will include the national security services company SAFE from Saudi Arabia, alongside AGMC, one of the largest importers for the BMW Group in the Middle East.
Safety and Health: The section will be divided into environmental, industrial, and public health and safety, with representatives including Carrington Textiles, the largest producer of workwear fabrics in the UK, as well as Abdulshakoor Abdullah Algarawi General Trading from Saudi Arabia, Kivanc from Türkiye, Arvind Limited from India, and the Royal Society for the Prevention of Accidents (ROSPA) from the UK.
Cyber Security: It will host cyber solutions and experts, from national leaders to public and private sector professionals, from cyber connoisseurs to advisors, and cyber economists to corporate buyers. NX Digital Technology, a leading AI and cybersecurity service provider in the Middle East, will be exhibiting in this sector as well as Huawei from China, FM Approvals from the U.S. and Cellebrite GmbH from Israel.
Nicholl also mentions other highlights to be on the lookout for. “Among them are the Attack Zone hosted by the Loss Prevention Certification Board; the Safety Walk showcase where exhibitors can showcase and demonstrate their latest safety clothing and products; the Tech Stage gathering tech disruptors, innovators and thought leaders, and finally Start Smart Zone connecting start-ups directly with key decisions makers, buyers and investors,” he said.
“In addition,” he added, “I’m looking forwarded to the reinvigorated conference program, which will feature four streams, each dedicated to bringing together the best and brightest minds in their respective market sector: Intersec Security Leaders’ Summit, Cybersecurity Conference, Fire & Rescue Conference hosted by Dubai Civil Defense, and Safety & Health Seminars. Attendees to these events will benefit from knowledge and insights from key players from around the world.”

Security demand continues to be strong

According to Nicholl, demand for security in the Middle East remains strong, driven by factors such as increased cyber threats, the development of smart cities as well as the holding of large-scale events. Intersec is in a good position to address user needs in these areas, Nicholl said.
“Post-pandemic, there has been a meteoric rise in the demand for cybersecurity solutions across the healthcare, manufacturing, and government sectors. One of the key themes of the cybersecurity conference at Intersec 2023 is risk – which encompasses the challenges of remote working in addition to future proofing,” he said. “Another key driver for security is the boom in large-scale infrastructure engineering such as smart cities projects, particularly in the Middle East region, as well as large scale events like Expo 2020 Dubai and the Qatar 2022 World Cup that have led to industry growth. Attendees to the invitation-only Intersec Security Leaders’ Summit will be able to hear some of the lessons learned, and how to turn these into action, first-hand from Helmut Spahn, Director – Safety, Security & Access at FIFA, which I’m sure will be a fantastic session.”

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