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INSIGHTS

What customer concerns limit the use of smart home solutions?

What customer concerns limit the use of smart home solutions?
Addressing customer complaints is essential for smart home companies aiming to boost their bottom lines.
Demand for smart home technologies was weaker in 2021 compared to 2020, but the first full year of the pandemic was an anomaly for the entire market. According to Blake Kozak, Senior Principal Analyst for Smart Home at Omdia, some devices experienced record growth.
 
Smart speakers, for instance, grew by 70 percent in the Americas region in 2020 relative to 2019. Lighting experienced record growth in 2020, but in 2021, growth is more aligned with pre-pandemic expectations.
 
“The global smart home market was worth the US $72 billion in 2021, up from $60 billion in 2020,” Kozak said. “In terms of household penetration, about 54 percent of broadband households in the US ha...
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