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INSIGHTS

Google-ADT deal: who benefits and what to expect in the future

Google-ADT deal: who benefits and what to expect in the future
Google’s investment in ADT would perhaps be one of the most significant investments that a software company has made in the physical security industry.
Google’s investment in ADT would perhaps be one of the most significant investments that a software company has made in the physical security industry. The deal will give Google what it has not managed to come up with, despite decent technology and deep pockets. It also underlines an essential factor – the physical security industry, despite its increasingly blurring lines with IT, will always need a “physical” presence on the field. ADT has that, with its systems integrators and installers.

Google’s interest in physical security has been limited to smart homes in the past, but now it might just be looking for a seat at the table. The “long list of opportunities” that ADT CE...


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